WP Term Colors
by John James Jacoby · Uncategorized
Also makes 28 other plugins · 331.3K+ installs across the portfolio →
Assign colors to categories, tags, and other taxonomy terms.
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Health
B 83/100
Few reviews
Active installs
700+
≈750 estimated
Momentum
+35%
downloads vs prior 30d
Biggest opportunity: Swap “meta” for “term meta”. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “term meta” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,736 Uncategorized plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 700 of 16.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 19 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 5 reviews, smoothed to 4.11★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.2
Velocity
places per keyword, 19d
14%
Breadth
of keywords climbing, 19d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| colors | #4 | #15 | 0 |
| term your tag | #7 | #17 | up 1 |
| color your tag | #13 | #19 | down 1 |
| meta color | #5 | #19 | 0 |
| term meta | #10 | #19 | 0 |
| color picker | #13 | #21 | 0 |
| custom colors | #16 | #23 | 0 |
| link color | #18 | #21 | down 2 |
| taxonomy term | #13 | #19 | down 1 |
| wordpress colors | #14 | #23 | — |
| custom colors wp plugin | #18 | #24 | — |
| custom colors plugin | #23 | #24 | 0 |
| meta your tag | Not in the top 24 | ||
| metadata your tag | Not in the top 24 | ||
| taxonomy your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 12 listed. 6 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “meta” for “term meta”. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “term meta” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “color”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 580 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
19d ago
latest release · v2.0.1 · 12 Oct 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 54% of the way through.
Install history since 1 Nov 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ kshowie5.4y ago
Doesn’t Work
Read on wp.org ↗ - ★★★★★ Lindsey7.8y ago
This plugin still work great. I use it all the time as it’s an easy to add option for client’s when they need to color code taxonomies. It even works great with Timber themes. You can easily add it to your templates in PHP using David Cavins’ example. If you are using a theme that is utilizing twig/Timber, you can grab the color in your for loop as easy as: {{ term.meta('color') }};
Read on wp.org ↗ - ★★★★★ acrashik_9.0y ago
Simple and useful. Working great!
Read on wp.org ↗ - ★★★★★ mathieu.pellegrin9.6y ago
Another good and simple plugin that just does the job.
Read on wp.org ↗ - ★★★★★ David Cavins10.6y ago
I needed to save colors for terms, and found that @jjj had already done the work. Accessing the saved colors is pretty straightforward using the new (WP 4.4 or newer) built-in utility function: $color = get_term_meta( $term_id, 'color', true ); The terms are saved in hex format (#eeee22) so are ready to use once retrieved. Thanks @jjj.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 453 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "meta", "metadata" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-15 800+ → 700+ down after 227 days in tier
- 2025-09-30 900+ → 800+ down after 2 days in tier
- 2025-09-28 800+ → 900+ up after 1 days in tier
- 2025-09-27 900+ → 800+ down after 282 days in tier
- 2024-12-19 1K+ → 900+ down after 1817 days in tier
- 2019-12-29 2K+ → 1K+ down after 637 days in tier
- 2018-04-01 1K+ → 2K+ up after 255 days in tier
- 2017-07-20 200+ → 1K+ up after 479 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Term Icons 200+ installs · 3.6★ · 4 shared tags -
Advanced Term Images 100+ installs · 3.6★ · 4 shared tags -
WP Term Images 2K+ installs · 4.2★ · 3 shared tags A -
Simple Taxonomy Ordering 10K+ installs · 4.6★ · 2 shared tags D -
Term Management Tools 10K+ installs · 4.8★ · 2 shared tags B -
Head Meta Data 10K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP Term Colors into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-term-colors" width="480" height="300" style="border:0" loading="lazy" title="WP Term Colors — Plugin Pulse"></iframe> WP Term Colors: 700+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-term-colors
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