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wp.org search vs our merit ranking: “custom colors wp plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom colors wp plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Block Editor Colors shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 3K+ installs carry it up the search order; its 4.8★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14388 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #1 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 ↓1 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #3 ↓1 4 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #4 ↓1 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #5 6 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #7 ↓1 1 too low 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑1 3 too low 8 Fourteen Colors 8K+ · 4.8★ (48) wp.org #6 ↑2 2 too high 9 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #14 ↑1 5 too low 10 WP Accessibility 60K+ · 4.8★ (68) wp.org #8 ↑1 2 too high 11 WP-PageNavi 400K+ · 4.7★ (149) wp.org #9 ↓2 2 too high 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #21 ↓4 9 too low 13 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #16 3 too low 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #19 ↑3 5 too low 15 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #15 ↓3 16 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #12 ↑1 4 too high 17 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #17 18 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #22 ↓1 4 too low 19 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #24 5 too low 20 WP Chat App 100K+ · 4.9★ (222) wp.org #20 21 Block Editor Colors 3K+ · 4.8★ (13) wp.org #11 ↓1 10 too high 22 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #13 ↑1 9 too high 23 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #23 ↓7 24 WP Term Colors 700+ · 4.2★ (5) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.