WPSSO Schema Breadcrumbs Markup
by JS Morisset · SEO
Also makes 30 other plugins · 30.5K+ installs across the portfolio →
Schema BreadcrumbList markup in JSON-LD format for Google Rich Results.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
300+
≈350 estimated
Momentum
+64%
downloads vs prior 30d
Biggest opportunity: Swap “google” for “schema markup”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 65 average across 2,217 SEO plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 300 of 48.9K lifetime downloads are still running, below its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 19 reviews, smoothed to 4.32★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
50
Momentum
Holding steady
+0.4
Velocity
places per keyword, 28d
43%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| markup | #8 | #11 | up 2 |
| breadcrumbs your tag | #10 | #15 | down 2 |
| rich results your tag | #12 | #19 | 0 |
| schema your tag | #22 | #16 | up 2 |
| schema markup | #17 | #19 | up 2 |
| no markup | #10 | #19 | up 1 |
| breadcrumb | #18 | #17 | down 2 |
| seo breadcrumbs | #17 | #17 | 0 |
| json schema | #18 | #18 | up 4 |
| seo schema markup | #24 | #19 | 0 |
| google your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
16 searches this plugin appeared in over the last 90 days, 10 listed. 6 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “google” for “schema markup”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “rich results”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.5K · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v5.5.0 · 23 May 2026
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 72% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 30 Dec 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ cheekyone3.3y ago
All seems good so Far!
Read on wp.org ↗ - ★★★★★ jerseygirl593.7y ago
Excellent
Read on wp.org ↗ - ★★★★★ Sandra4.2y ago
Its doing whaat it offers – thanks!
Read on wp.org ↗ - ★★★★★ janardhan4.6y ago
WPSSO breadcrumbs is a good plugin
Read on wp.org ↗ - ★★★★★ bindy3514.9y ago
This is a great plugin. It has all the extra addons, is easy to use and installs easily without any issues. A once off payment for premium is great, for you do not have to think about paying it for the rest of your life. They have great support and I would recommend this plugin for adding schema and many other things. It is always being updated so always on top of the latest!
Read on wp.org ↗ - ★★★★★ oliboli5.7y ago
This plugin is just awesome!
Read on wp.org ↗ - ★★★★★ gisoftzambia5.7y ago
Wonderful plugin
Read on wp.org ↗ - ★★★★★ iojanet20206.7y ago
Just awesome. Regularly updated – just get it, you won’t be disappointed!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WPSSO Schema Breadcrumbs Markup when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 774 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "seo" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-03 400+ → 300+ down after 5 days in tier
- 2026-03-29 300+ → 400+ up after 10 days in tier
- 2026-03-19 400+ → 300+ down after 4 days in tier
- 2026-03-15 300+ → 400+ up after 4 days in tier
- 2026-03-11 400+ → 300+ down after 4 days in tier
- 2026-03-07 300+ → 400+ up after 2 days in tier
- 2026-03-05 400+ → 300+ down after 7 days in tier
- 2026-02-26 300+ → 400+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SEOKEY – Powerful SEO plugin with Expert Insights and SEO Audit 1K+ installs · 4.5★ · 3 shared tags C -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 2 shared tags A -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 2 shared tags A -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 2 shared tags A -
SiteSEO – SEO Simplified 400K+ installs · 3.9★ · 2 shared tags B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WPSSO Schema Breadcrumbs Markup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wpsso-breadcrumbs" width="480" height="300" style="border:0" loading="lazy" title="WPSSO Schema Breadcrumbs Markup — Plugin Pulse"></iframe> WPSSO Schema Breadcrumbs Markup: 300+ active installs, 4.9★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wpsso-breadcrumbs
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