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wp.org search vs our merit ranking: “"deactivation hooks"”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “"deactivation hooks"”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect shows at wp.org #4 but places #9 on merit, a gap of 5 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BackUpWordPress places #4 on merit, 4.7★ from 1,373 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #1 2 WP Document Revisions 2K+ · 3.7★ (23) wp.org #2 3 Years Ago Today 100+ · 5.0★ (6) wp.org #3 4 BackUpWordPress 80K+ · 4.7★ (1,373) wp.org #19 wp.org ranks it 15 places below merit 5 Simple Regenerate Slug 400+ · 4.2★ (10) wp.org #7 wp.org ranks it 2 places below merit 6 NivoSearch – Ajax Search for WooCommerce 60+ · 5.0★ (2) wp.org #6 7 Pulseem 10+ · 5.0★ (4) wp.org #14 wp.org ranks it 7 places below merit 8 Wonderful Fatal Circuit Breaker 30+ · 0.0★ (0) wp.org #5 wp.org ranks it 3 places above merit 9 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #4 wp.org ranks it 5 places above merit 10 S Simple DDoS Monitor 10+ · 0.0★ (0) wp.org #8 wp.org ranks it 2 places above merit 11 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #16 wp.org ranks it 5 places below merit 12 Business Central Connector 20+ · 0.0★ (0) wp.org #9 wp.org ranks it 3 places above merit 13 AI Autoblogger 30+ · 0.0★ (0) wp.org #10 wp.org ranks it 3 places above merit 14 Permalink Manager for WooCommerce by Onlinefotka 10+ · 0.0★ (0) wp.org #12 wp.org ranks it 2 places above merit 15 Property Drive – Real Estate Listings, Search & Map 10+ · 5.0★ (1) wp.org #11 wp.org ranks it 4 places above merit 16 TheAVCoach Weather Station for WeatherLink 20+ · 0.0★ (0) wp.org #15 wp.org ranks it 1 place above merit 17 Comments Firewall 10+ · 5.0★ (1) wp.org #13 wp.org ranks it 4 places above merit 18 Campaigner Email Marketing — · 0.0★ (0) wp.org #17 wp.org ranks it 1 place above merit 19 Zelvigo Dev Studio Lite – WordPress CPT & Taxonomy Generator — · 0.0★ (0) wp.org #18 wp.org ranks it 1 place above merit 20 Vanguard Admin Protection & Notifications — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place below merit 21 CPB – Custom Product Builder for WooCommerce — · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 Queue Ajax Calls Performantly — · 0.0★ (0) wp.org #23 wp.org ranks it 1 place below merit 23 Ko-fi Button 5K+ · 5.0★ (1) wp.org #20 wp.org ranks it 3 places above merit 24 Outrank 1K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.