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wp.org search vs our merit ranking: “2d”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “2d”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TNC FlipBook 3D – PDF Flipbook, 3D Flipbook, PDF Viewer, PDF Embedder shows at wp.org #11 but places #18 on merit, a gap of 7 places. Its 400+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Zakeke Interactive Product Designer for WooCommerce places #9 on merit, 4.7★ from 131 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #1 ↑1 2 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #2 ↓1 3 Button 2K+ · 4.5★ (53) wp.org #5 ↑1 2 too low 4 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #3 1 too high 5 Hover Effects – easily create any hover effect 7K+ · 4.8★ (17) wp.org #4 1 too high 6 EAN Barcode Generator for WooCommerce: UPC, ISBN & GTIN Inventory 10K+ · 4.9★ (56) wp.org #10 4 too low 7 Album Photostream Flickr Gallery 1K+ · 4.7★ (21) wp.org #6 ↑1 1 too high 8 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #9 1 too low 9 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #14 5 too low 10 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #15 ↑1 5 too low 11 Product Carousel Slider & Grid Ultimate for WooCommerce 6K+ · 4.3★ (33) wp.org #8 3 too high 12 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #16 ↓1 4 too low 13 Block Enhancements – Extended styling for the Block Editor 900+ · 5.0★ (8) wp.org #7 ↑1 6 too high 14 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #12 2 too high 15 Grid Gallery – for Photo Gallery, Image Gallery & Portfolio 1K+ · 5.0★ (8) wp.org #13 2 too high 16 PausAR – 3D and AR for Elementor 300+ · 5.0★ (8) wp.org #18 ↑1 2 too low 17 AADMY – Add Auto Date Month Year Into Posts 400+ · 5.0★ (4) wp.org #21 ↑2 4 too low 18 TNC FlipBook 3D – PDF Flipbook, 3D Flipbook, PDF Viewer, PDF Embedder 400+ · 5.0★ (2) wp.org #11 7 too high 19 ConfigUX 2D & 3D Product Configurator — · 0.0★ (0) wp.org #19 ↓1 20 Envision Page Builder – A collection of WordPress Gutenberg blocks & templates 100+ · 5.0★ (1) wp.org #17 3 too high 21 DiviNationKit Lite 100+ · 0.0★ (0) wp.org #22 1 too low 22 CanvaMotion for Elementor 40+ · 0.0★ (0) wp.org #23 1 too low 23 Smart Customizer for WooCommerce 50+ · 0.0★ (0) wp.org #24 1 too low 24 Neon Channel Product Customizer Free 40+ · 5.0★ (1) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.