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wp.org search vs our merit ranking: “2fa authentication”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “2fa authentication”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Two Factor (2FA) Authentication via Email shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 9K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Security Plugin, Firewall & Malware Scanner with Auto Removal places #7 on merit, 4.8★ from 397 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #2 3 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #4 1 too low 4 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #5 1 too low 5 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #7 2 too low 6 miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #6 7 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #14 ↑2 7 too low 8 Two Factor Authentication 20K+ · 4.4★ (77) wp.org #9 ↑1 1 too low 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #11 ↑7 2 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #17 ↑4 7 too low 11 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #8 ↓1 3 too high 12 Two Factor 100K+ · 4.7★ (209) wp.org #16 ↑3 4 too low 13 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #15 ↓1 2 too low 14 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #13 ↓3 1 too high 15 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #20 ↑1 5 too low 16 Two Factor (2FA) Authentication via Email 9K+ · 5.0★ (4) wp.org #3 13 too high 17 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #12 ↑5 5 too high 18 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #23 5 too low 19 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #10 ↑3 9 too high 20 Titan Anti-spam & Security – Brute Force Protection, 2FA & Spam Filter 50K+ · 4.5★ (370) wp.org #22 ↑1 2 too low 21 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #18 ↓1 3 too high 22 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #19 ↑1 3 too high 23 WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce 7K+ · 4.1★ (107) wp.org #21 ↓11 2 too high 24 Export Single Post Page 3K+ · 4.7★ (3) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.