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wp.org search vs our merit ranking: “3 word address”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “3 word address”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

what3words Address Field shows at wp.org #1 but places #9 on merit, a gap of 8 places. Its 100+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Google Review Slider places #12 on merit, 4.9★ from 373 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #2 wp.org ranks it 1 place below merit 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #3 wp.org ranks it 1 place below merit 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #4 wp.org ranks it 1 place below merit 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #5 wp.org ranks it 1 place below merit 5 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #6 ↑2 wp.org ranks it 1 place below merit 6 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Site Reviews 60K+ · 4.9★ (378) wp.org #9 ↓3 wp.org ranks it 2 places below merit 8 Document Gallery 8K+ · 4.8★ (112) wp.org #7 wp.org ranks it 1 place above merit 9 what3words Address Field 100+ · 4.0★ (4) wp.org #1 wp.org ranks it 8 places above merit 10 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #10 11 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #11 12 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #17 ↓4 wp.org ranks it 5 places below merit 13 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #18 wp.org ranks it 5 places below merit 14 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #21 ↓5 wp.org ranks it 7 places below merit 15 We’re Open! 5K+ · 5.0★ (45) wp.org #12 ↓3 wp.org ranks it 3 places above merit 16 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #24 ↓7 wp.org ranks it 8 places below merit 17 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #19 ↓4 wp.org ranks it 2 places below merit 18 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #14 ↓3 wp.org ranks it 4 places above merit 19 WP Date and Time Shortcode 10K+ · 4.9★ (31) wp.org #22 ↓4 wp.org ranks it 3 places below merit 20 CP Blocks 1K+ · 5.0★ (11) wp.org #15 ↓3 wp.org ranks it 5 places above merit 21 Greek Multi Tool 1K+ · 4.6★ (9) wp.org #13 ↓3 wp.org ranks it 8 places above merit 22 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #20 ↓1 wp.org ranks it 2 places above merit 23 Geeky Bot – AI Chatbot & Sales Assistant for WooCommerce 6K+ · 5.0★ (4) wp.org #16 ↓2 wp.org ranks it 7 places above merit 24 Agent Abilities for MCP – Connect Claude and ChatGPT with Permission Controls and Audit Log 800+ · 4.8★ (5) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.