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wp.org search vs our merit ranking: “active directory integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “active directory integration”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

mosparo Integration shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Active Directory Integration / LDAP Integration 4K+ · 4.9★ (211) wp.org #2 1 too low 2 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #3 1 too low 3 Next Active Directory Integration 2K+ · 4.8★ (16) wp.org #1 2 too high 4 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #4 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #5 6 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #6 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #7 ↑1 8 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #11 3 too low 9 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #12 ↓2 3 too low 10 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #8 ↓1 2 too high 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #10 ↑1 1 too high 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #15 ↑8 3 too low 13 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #17 ↓2 4 too low 14 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #18 ↓5 4 too low 15 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #20 ↓3 5 too low 16 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #24 8 too low 17 Loco Translate 1M+ · 4.8★ (453) wp.org #21 4 too low 18 Code Snippets 1M+ · 4.7★ (510) wp.org #22 4 too low 19 Active Directory/LDAP Integration for Cloud & Shared Hosting Platforms 40+ · 4.9★ (39) wp.org #16 3 too high 20 WP Directory Kit 2K+ · 4.9★ (35) wp.org #19 ↓5 1 too high 21 S SQLite Database Integration 5K+ · 4.6★ (12) wp.org #13 8 too high 22 mosparo Integration 1K+ · 5.0★ (5) wp.org #9 13 too high 23 Employee Directory – Staff & Team Directory 100+ · 4.1★ (16) wp.org #14 ↓2 9 too high 24 Dynamics 365 Integration 500+ · 4.7★ (13) wp.org #23 ↓5 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.