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wp.org search vs our merit ranking: “add simple social bookmarks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add simple social bookmarks”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK All in One Expansion Unit shows at wp.org #3 but places #13 on merit, a gap of 10 places. Its 100K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Asset CleanUp: Page Speed Booster places #9 on merit, 4.9★ from 1,564 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #1 2 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #2 3 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (97) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1,319) wp.org #9 ↑1 wp.org ranks it 5 places below merit 5 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #6 ↑1 wp.org ranks it 1 place below merit 6 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #7 ↑2 wp.org ranks it 1 place below merit 7 MasterStudy LMS WordPress Plugin – for Online Courses and Education 10K+ · 4.5★ (488) wp.org #12 ↑2 wp.org ranks it 5 places below merit 8 Simple Business Directory – AI Powered 200+ · 4.9★ (62) wp.org #8 9 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #23 ↑1 wp.org ranks it 14 places below merit 10 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #15 ↑2 wp.org ranks it 5 places below merit 11 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #14 ↑1 wp.org ranks it 3 places below merit 12 Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic 10K+ · 4.4★ (1,053) wp.org #22 ↑1 wp.org ranks it 10 places below merit 13 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #3 ↑1 wp.org ranks it 10 places above merit 14 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #19 ↑1 wp.org ranks it 5 places below merit 15 Social Integration for BlueSky 700+ · 5.0★ (3) wp.org #5 ↑1 wp.org ranks it 10 places above merit 16 SaveTo Wishlist Lite – WooCommerce Wishlist 500+ · 4.2★ (11) wp.org #13 wp.org ranks it 3 places above merit 17 Sticky Buttons – Floating Buttons Builder 10K+ · 3.7★ (6) wp.org #10 ↑1 wp.org ranks it 7 places above merit 18 Syndication Links 300+ · 5.0★ (5) wp.org #16 ↑2 wp.org ranks it 2 places above merit 19 Copy Link to Heading – Easily add Anchor links for Headings 40+ · 5.0★ (2) wp.org #11 ↑1 wp.org ranks it 8 places above merit 20 .html for all url 100+ · 5.0★ (2) wp.org #17 wp.org ranks it 3 places above merit 21 TNC FlipBook 3D – PDF Flipbook, 3D Flipbook, PDF Viewer, PDF Embedder 400+ · 5.0★ (2) wp.org #20 ↑1 wp.org ranks it 1 place above merit 22 Fancy Post Grid – Ultimate Post Grid Builder 300+ · 5.0★ (2) wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 Jobus – Job Board, Recruitment & Hiring Platform 100+ · 5.0★ (1) wp.org #18 ↑1 wp.org ranks it 5 places above merit 24 Simple UTM Builder 40+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.