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wp.org search vs our merit ranking: “add text to copy and paste”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add text to copy and paste”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Iconic Copy Text Blocks shows at wp.org #4 but places #15 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz Maker by AYS places #10 on merit, 4.9★ from 602 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #1 2 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #2 3 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #6 wp.org ranks it 3 places below merit 4 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #3 wp.org ranks it 1 place above merit 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #7 ↑2 wp.org ranks it 2 places below merit 6 The Paste 9K+ · 4.8★ (35) wp.org #5 ↓1 wp.org ranks it 1 place above merit 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #14 ↑1 wp.org ranks it 7 places below merit 8 File Manager 1M+ · 4.6★ (1,492) wp.org #15 ↓3 wp.org ranks it 7 places below merit 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #20 ↓2 wp.org ranks it 11 places below merit 10 Quiz Maker by AYS 20K+ · 4.9★ (602) wp.org #22 wp.org ranks it 12 places below merit 11 Testimonial – Testimonial Slider and Showcase Plugin 20K+ · 4.6★ (67) wp.org #16 ↑7 wp.org ranks it 5 places below merit 12 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #21 ↓2 wp.org ranks it 9 places below merit 13 Add to Cart Button Custom Text 9K+ · 4.6★ (12) wp.org #9 ↓2 wp.org ranks it 4 places above merit 14 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #12 ↑4 wp.org ranks it 2 places above merit 15 Iconic Copy Text Blocks 400+ · 5.0★ (3) wp.org #4 ↑1 wp.org ranks it 11 places above merit 16 Disable Right Click – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #10 wp.org ranks it 6 places above merit 17 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #23 ↓2 wp.org ranks it 6 places below merit 18 Custom Add to Cart labels for WooCommerce 5K+ · 3.9★ (14) wp.org #8 wp.org ranks it 10 places above merit 19 Doubly – Cross Domain Copy Paste for WordPress 10K+ · 4.4★ (14) wp.org #13 ↓2 wp.org ranks it 6 places above merit 20 Auto Alt Text 4K+ · 5.0★ (8) wp.org #11 ↓1 wp.org ranks it 9 places above merit 21 Code Click to Copy 700+ · 4.7★ (14) wp.org #24 ↓4 wp.org ranks it 3 places below merit 22 Add as Preferred Source on Google 900+ · 5.0★ (5) wp.org #18 ↓4 wp.org ranks it 4 places above merit 23 Text Typing – grab attention with animated typing headlines 3K+ · 3.8★ (6) wp.org #17 wp.org ranks it 6 places above merit 24 Text Case Converter 300+ · 4.0★ (4) wp.org #19 ↓2 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.