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wp.org search vs our merit ranking: “add to post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add to post”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #15 but places #22 on merit, a gap of 7 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ivory Search – WordPress Search Plugin places #11 on merit, 4.9★ from 1,562 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post Types Order 600K+ · 4.5★ (296) wp.org #1 2 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #2 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #4 ↑2 wp.org ranks it 2 places above merit 7 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #9 ↑5 wp.org ranks it 2 places below merit 8 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #8 ↓1 9 Post Duplicator 200K+ · 4.8★ (80) wp.org #7 ↑1 wp.org ranks it 2 places above merit 10 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #11 ↓1 wp.org ranks it 1 place below merit 11 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1,562) wp.org #18 ↓1 wp.org ranks it 7 places below merit 12 Post Type Switcher 200K+ · 4.8★ (255) wp.org #13 ↓2 wp.org ranks it 1 place below merit 13 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #10 ↓1 wp.org ranks it 3 places above merit 14 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #14 ↓1 15 P Posts 2 Posts 9K+ · 4.8★ (101) wp.org #12 wp.org ranks it 3 places above merit 16 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #17 ↓1 wp.org ranks it 1 place below merit 17 Public Post Preview 100K+ · 4.6★ (79) wp.org #16 ↓1 wp.org ranks it 1 place above merit 18 Post Grid 30K+ · 4.3★ (163) wp.org #23 wp.org ranks it 5 places below merit 19 Custom Post Type Permalinks 200K+ · 4.8★ (71) wp.org #21 ↓1 wp.org ranks it 2 places below merit 20 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #22 ↑1 wp.org ranks it 2 places below merit 21 A Add Featured Image to RSS Feed 2K+ · 4.3★ (12) wp.org #19 ↓1 wp.org ranks it 2 places above merit 22 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #15 wp.org ranks it 7 places above merit 23 Add Any Extension to Pages 2K+ · 5.0★ (6) wp.org #20 ↓1 wp.org ranks it 3 places above merit 24 Conditional Add to Cart for WooCommerce 600+ · 4.7★ (7) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.