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wp.org search vs our merit ranking: “add your comment link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add your comment link”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK Link Target Controller shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #12 on merit, 4.8★ from 6,053 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #4 wp.org ranks it 1 place below merit 4 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #8 wp.org ranks it 4 places below merit 5 Disable Comments 1M+ · 4.7★ (281) wp.org #5 6 Link Library 10K+ · 4.7★ (97) wp.org #6 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #7 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #11 wp.org ranks it 3 places below merit 9 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #3 wp.org ranks it 6 places above merit 10 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #9 wp.org ranks it 1 place above merit 11 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #13 ↑4 wp.org ranks it 2 places below merit 12 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #23 ↑1 wp.org ranks it 11 places below merit 13 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #15 ↑1 wp.org ranks it 2 places below merit 14 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #20 wp.org ranks it 6 places below merit 15 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #21 wp.org ranks it 6 places below merit 16 Add Widget After Content 6K+ · 4.7★ (38) wp.org #16 ↓2 17 Disable Comments 100K+ · 3.8★ (25) wp.org #10 wp.org ranks it 7 places above merit 18 Comment Reply Email Notification 3K+ · 4.8★ (33) wp.org #18 19 Disqus Comment System 30K+ · 2.7★ (219) wp.org #14 ↓1 wp.org ranks it 5 places above merit 20 Disable Comments & Delete All Comments 9K+ · 5.0★ (41) wp.org #22 wp.org ranks it 2 places below merit 21 Add Customer for WooCommerce 1K+ · 5.0★ (12) wp.org #17 ↓2 wp.org ranks it 4 places above merit 22 Comment Notifier 400+ · 5.0★ (10) wp.org #19 wp.org ranks it 3 places above merit 23 VK Link Target Controller 30K+ · 5.0★ (2) wp.org #12 wp.org ranks it 11 places above merit 24 Comment Blacklist Updater 800+ · 4.8★ (4) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.