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wp.org search vs our merit ranking: “adding social bookmarks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “adding social bookmarks”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Content Manager (ECM) – Custom Post Types, Custom Fields & Content Management shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic places #7 on merit, 4.4★ from 1053 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #1 2 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #2 ↑1 3 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #3 ↑1 4 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #6 ↑1 2 too low 5 WP Crowdfunding 2K+ · 4.4★ (89) wp.org #4 ↑1 1 too high 6 MasterStudy LMS WordPress Plugin – for Online Courses and Education 10K+ · 4.5★ (487) wp.org #8 ↑1 2 too low 7 Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic 10K+ · 4.4★ (1053) wp.org #19 ↑1 12 too low 8 PDF Poster – Let visitors read PDF’s without leaving the page 20K+ · 4.5★ (149) wp.org #14 ↑1 6 too low 9 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #15 ↑3 6 too low 10 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #12 ↑1 2 too low 11 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #10 1 too high 12 Side Menu Lite – Sticky Floating Side Menu 7K+ · 4.0★ (12) wp.org #5 ↑1 7 too high 13 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #16 ↑1 3 too low 14 SureDash – Community, Courses & Member Dashboard 1K+ · 4.3★ (23) wp.org #9 ↑2 5 too high 15 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #7 ↑1 8 too high 16 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #21 ↑2 5 too low 17 SaveTo Wishlist Lite – WooCommerce Wishlist 500+ · 4.2★ (11) wp.org #11 ↑1 6 too high 18 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #23 ↑1 5 too low 19 Friends 900+ · 5.0★ (7) wp.org #20 ↑1 1 too low 20 Toocheke Companion 1K+ · 4.6★ (8) wp.org #18 ↑1 2 too high 21 Syndication Links 300+ · 5.0★ (5) wp.org #17 ↓1 4 too high 22 Easy Content Manager (ECM) – Custom Post Types, Custom Fields & Content Management 100+ · 5.0★ (3) wp.org #13 ↑1 9 too high 23 Wishlist and Compare for WooCommerce 100+ · 4.7★ (7) wp.org #22 1 too high 24 CM Curated List Manager – Effortless tool for link management 70+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.