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wp.org search vs our merit ranking: “address change”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “address change”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Address Obfuscation shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #9 on merit, 4.8★ from 8712 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Change Admin Email 40K+ · 4.8★ (141) wp.org #3 ↓1 1 too low 3 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #2 ↑1 1 too high 4 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #4 5 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #15 ↑2 10 too low 6 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #5 1 too high 7 All In One Login 60K+ · 3.6★ (35) wp.org #6 1 too high 8 Address Book for WooCommerce 4K+ · 4.9★ (23) wp.org #8 ↓1 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #23 14 too low 10 Address Autocomplete Anything – Google Address Autocomplete for Any Form 900+ · 5.0★ (16) wp.org #10 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #19 ↑2 8 too low 12 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #9 3 too high 13 Email Address Obfuscation 2K+ · 5.0★ (4) wp.org #7 ↑1 6 too high 14 Address Book & Multiple Shipping for WooCommerce 1K+ · 4.8★ (20) wp.org #24 10 too low 15 ELEX WooCommerce Address Validation & Google Address Autocomplete Plugin 700+ · 4.2★ (10) wp.org #13 2 too high 16 Admin login URL Change 2K+ · 5.0★ (4) wp.org #11 5 too high 17 Change Sender Email – From Name and From Address 500+ · 5.0★ (5) wp.org #17 ↓1 18 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #12 6 too high 19 Multiple Shipping And Billing Address For WooCommerce 200+ · 4.7★ (7) wp.org #20 1 too low 20 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #14 6 too high 21 IP Address Approval 100+ · 3.7★ (3) wp.org #18 3 too high 22 Postcode.eu Address Validation 200+ · 5.0★ (1) wp.org #16 ↓1 6 too high 23 Change Default Email Sender Name 90+ · 0.0★ (0) wp.org #22 1 too high 24 Change Administrator Email Address 600+ · 5.0★ (1) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.