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wp.org search vs our merit ranking: “admin pointers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “admin pointers”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy search and use CC-licensed images shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE places #7 on merit, 4.7★ from 251 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 1 too low 2 Auto Hide Admin Bar 3K+ · 4.8★ (32) wp.org #1 1 too high 3 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #7 ↓2 4 too low 4 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #4 5 Chart Block – Visualize Data with Bar, Line, Pie Charts 1K+ · 4.8★ (10) wp.org #3 2 too high 6 Visual CSS Style Editor 30K+ · 4.1★ (90) wp.org #8 2 too low 7 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #14 ↓2 7 too low 8 Gutenslider — Slider Block for the Block Editor 10K+ · 4.0★ (65) wp.org #9 1 too low 9 Lucky Wheel for WooCommerce – Spin a Sale 1K+ · 4.5★ (19) wp.org #10 1 too low 10 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #21 ↓1 11 too low 11 Speculative Loading 70K+ · 5.0★ (18) wp.org #24 13 too low 12 Parallax Section Block – Add Parallax Scrolling Effects to Sections 3K+ · 4.3★ (6) wp.org #11 1 too high 13 Real Accessibility: Accessibility Widget & Toolbar 1K+ · 4.9★ (7) wp.org #17 4 too low 14 Custom Sidebars by ProteusThemes 1K+ · 0.0★ (0) wp.org #5 ↑1 9 too high 15 Before After Image 1K+ · 5.0★ (3) wp.org #13 ↑1 2 too high 16 B Bitron Right of Withdrawal 400+ · 5.0★ (4) wp.org #18 2 too low 17 Lucky Wheel Giveaway 400+ · 3.9★ (8) wp.org #22 ↑1 5 too low 18 Admin Tour 20+ · 5.0★ (2) wp.org #12 ↑1 6 too high 19 Easy search and use CC-licensed images 60+ · 5.0★ (1) wp.org #6 ↑1 13 too high 20 Cursor Style & Animation 70+ · 5.0★ (3) wp.org #19 1 too high 21 Cal.com 2K+ · 3.7★ (3) wp.org #15 ↑1 6 too high 22 FaeCursor – Interaction Effects Toolkit 300+ · 5.0★ (1) wp.org #20 ↑1 2 too high 23 Pronamic Domain Mapping 80+ · 5.0★ (1) wp.org #23 ↓1 24 Logo Carousel – showcase client logos professionally 800+ · 4.0★ (2) wp.org #16 ↓1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.