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wp.org search vs our merit ranking: “advance search”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advance search”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advance Custom HTML – Show Off Code Snippets with Live Preview shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 10K+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #8 on merit, 4.6★ from 698 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advance Product Search- Voice & Ajax Search for WooCommerce 9K+ · 5.0★ (5) wp.org #1 2 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #10 8 too low 3 Breeze Cache 300K+ · 3.6★ (134) wp.org #5 ↑1 2 too low 4 Product Table for WooCommerce 5K+ · 4.8★ (295) wp.org #11 7 too low 5 Search with Typesense 700+ · 5.0★ (11) wp.org #4 1 too high 6 Events Search & Filter Bar for The Events Calendar 3K+ · 4.8★ (29) wp.org #6 ↓1 7 Advance Canonical URL 1K+ · 5.0★ (4) wp.org #2 5 too high 8 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #17 ↑2 9 too low 9 Better Find and Replace – AI-Powered Suggestions 40K+ · 4.6★ (171) wp.org #13 ↑1 4 too low 10 W WP Meta and Date Remover 80K+ · 4.2★ (71) wp.org #9 1 too high 11 AWCA – The Great Analytics Insights for Your eStore 2K+ · 4.7★ (23) wp.org #7 4 too high 12 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #16 4 too low 13 Advanced Menu Manager Pro – Built for Content-heavy WordPress Sites to Add, Filter, Lock, and Edit Menus Easily 400+ · 3.7★ (22) wp.org #8 5 too high 14 Jquery Validation For Contact Form 7 8K+ · 4.6★ (87) wp.org #21 7 too low 15 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #19 ↓4 4 too low 16 Digital Goods for WooCommerce Checkout 3K+ · 4.5★ (42) wp.org #18 ↓4 2 too low 17 Automatic YouTube Gallery – Embed Auto-Updating YouTube Video Galleries, Feeds, Playlists & Channels 9K+ · 4.8★ (31) wp.org #23 6 too low 18 Advanced User Avatar | Custom Profile Picture Uploader for WordPress, WooCommerce, and BuddyPress 300+ · 5.0★ (6) wp.org #12 ↑3 6 too high 19 Booter – Bots & Crawlers Manager 7K+ · 4.7★ (12) wp.org #22 3 too low 20 Bangladeshi Payments Mobile – MFS Gateway, QR Code, Advance COD Protection, Thermal POS Invoicing & WhatsApp Suite 1K+ · 5.0★ (3) wp.org #15 5 too high 21 Advance Custom HTML – Show Off Code Snippets with Live Preview 10K+ · 2.5★ (4) wp.org #3 18 too high 22 Events Calendar for GeoDirectory 2K+ · 5.0★ (2) wp.org #14 ↓1 8 too high 23 Advance Widget Pack 10+ · 4.0★ (1) wp.org #20 ↓2 3 too high 24 Advance Voice Search 40+ · 5.0★ (1) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.