Independent Analytics – WordPress Analytics Plugin

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

1. ★★★★★ glarocque2010

   2mo ago

   I’ve been on a mission to replace the bloated analytics plugin I was paying way too much for. I’m so glad I found Independent Analytics. It has all of the features that I need and more. Easy to install. Easy to use. Has absolutely everything I need.

   Read on wp.org ↗
2. ★★★★★ pathsontheway

   2mo ago

   I cannot speak to things Independent Analytics does, because geekspeak coming out of my mouth (or fingers typing) is literally gibberish. So, I won’t try. When I have issues (if I do which is seldom) I message Ben and get a timely response. This is of paramount importance in my book. I’m old school in my expectations, and I choose what I use for this reason. Also, I dislike the monopoly that is exerted over analytics and I’ve watched the internet grow since it was a gleam in developer eyes. Independent Analytics gives me a viable, workable option.

   Read on wp.org ↗
3. ★★★★★ ac1643

   4mo ago

   Straightforward to use, no need to worry about privacy issues, I like that there’s a white label option by default, that’s fab and a time-saver i(ts also easy to add some CSS to customise the view further, unlike with Burst Statistics for instance). Time will tell but as long as performance isn’t impacted too much, its stable and reliable, and visits/data are captured fairly accurately then this will be my go-to analytics plugin for my 20 or so websites. Thanks!

   Read on wp.org ↗
4. ★★★★★ Barry Costa

   4mo ago

   Finally a company who gets that we just want to see analytics simple and easy for everyone. Plus without all the weirdness around unnecessary data tracking. Thank you Independent Analytics for doing the right thing with analytics!

   Read on wp.org ↗
5. ★★★★★ netpotion

   5mo ago

   I only have good things to say about Ben Sibley and Independent Analytics. Thank you for such a great plugin.

   Read on wp.org ↗
6. ★★★★★ vacklin

   5mo ago

   I’ve tried many visitor analytics plugins, some free, some paid, but they either didn’t count the visits correctly, or slowed my website way down. I’ve been using the pro version of IA for only about a month and there is much more to learn but so far, it’s very good. It has quite an accurate accounting of visitors and does not slow my website at all. It’s not one that you activate then don’t do more, it’s one that has many features to learn about and use.

   Read on wp.org ↗
7. ★★★★★ SalzMedia

   5mo ago

   I recently recommended this plug-in to a client as an alternative to my company setting them up with the full Google Analytics – which honestly, Google analytics is always so overwhelming for clients they never use it. Your Independent Analytics plug-in is exactly what they needed and they even purchased the Pro version right away to be able to receive weekly reports for their board members. It’s super easy to setup, but just a heads-up to developers, if you want the reports to be emailed to your client you must use a “From” email that contains your clients matching domain name, meaning you can’t use your clients gmail email as the “From” address for the reports. Independent Analytics also recommends a 3rd party plug-in if you’re having email delivery problems from a hosting company – use: (WP Mail SMTP).

   Read on wp.org ↗
8. ★★★★★ panopticdesignaccount

   5mo ago

   Easy to use. GPR compliant and includes scheduled client reports. Thank you.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.14.10 Enhancement: Improved the report loading experience Enhancement: Hid admin notices from other plugins cluttering the Analytics menu Enhancement: Added notice if the My Private Site plugin is blocking the REST API Enhance 2.14.10
2. — Version 2.14.9 Enhancement: Updated the device detection library Fix: Resolved $post is null PHP notice 2.14.9
3. — Version 2.14.8 Updated the readme.txt file used for the plugin description on wordpress.org 2.14.8
4. — Version 2.14.7 Feature: Added integration with the Complianz plugin Enhancement: Allow read-only users to set a default report Fix: Changing the grouping in the data table was resetting the columns Fix: Fixed chart display in Safari fo 2.14.7
5. — Version 2.14.6 Fix: Fixed an error when viewing analytics with the “View analytics for authored content” permission 2.14.6
6. — Version 2.14.5 Fix: Stopped showing Getting Started popup for white-labeled users Fix: Fixed external referrer links in Referrers report 2.14.5

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 7.2 Independent Analytics <= 2.15.0 - Unauthenticated Stored Cross-Site Scripting ↗
   2026-08-04 CVE-2026-17506 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.15.0 Patched in 2.15.1
2. Medium · 6.5 Independent Analytics <= 2.14.9 - Unauthenticated Server-Side Request Forgery via Tracking Route ↗
   2026-05-27 CVE-2026-5737 Server-Side Request Forgery (SSRF) Affects <= 2.14.9 Patched in 2.14.10
3. Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗
   2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.9.7 Patched in 2.10.0
4. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.25.0 Patched in 1.25.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 22 languages, 14 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-10-29 90K+ → 100K+ up after 118 days in tier
2. 2025-07-03 80K+ → 90K+ up after 104 days in tier
3. 2025-03-21 70K+ → 80K+ up after 153 days in tier
4. 2024-10-19 60K+ → 70K+ up after 79 days in tier
5. 2024-08-01 50K+ → 60K+ up after 62 days in tier
6. 2024-05-31 40K+ → 50K+ up after 47 days in tier
7. 2024-04-14 30K+ → 40K+ up after 50 days in tier
8. 2024-02-24 20K+ → 30K+ up after 63 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 3 shared tags A
• GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A
• Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 3 shared tags A
• Koko Analytics – Privacy-Friendly WordPress Analytics 60K+ installs · 4.9★ · 3 shared tags A
• Analytify – Google Analytics Dashboard For WordPress (GA4 analytics tracking) 20K+ installs · 4.7★ · 3 shared tags A
• Analytify – Dashboard Widget for Google Analytics 10K+ installs · 4.2★ · 3 shared tags B

Embed this report card

Drop a live Pulse card for Independent Analytics – WordPress Analytics Plugin into a readme, a review or a deck. It updates itself.

Independent Analytics – WordPress Analytics Plugin: 100K+ active installs, 4.8★ (166 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/independent-analytics