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wp.org search vs our merit ranking: “all in one seo pack”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all in one seo pack”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import SEO Settings for All In One SEO shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Last Modified Info places #11 on merit, 4.9★ from 857 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #2 3 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #5 wp.org ranks it 2 places below merit 4 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #6 wp.org ranks it 2 places below merit 5 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #8 ↓1 wp.org ranks it 3 places below merit 6 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #3 wp.org ranks it 3 places above merit 7 Polylang 900K+ · 4.7★ (3,004) wp.org #12 ↑2 wp.org ranks it 5 places below merit 8 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #18 ↑2 wp.org ranks it 9 places below merit 10 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #11 ↑4 wp.org ranks it 1 place below merit 11 WP Last Modified Info 40K+ · 4.9★ (857) wp.org #24 ↓3 wp.org ranks it 13 places below merit 12 Autoptimize 800K+ · 4.7★ (1,429) wp.org #19 ↓1 wp.org ranks it 7 places below merit 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #20 ↑4 wp.org ranks it 7 places below merit 14 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (37) wp.org #13 wp.org ranks it 1 place above merit 15 SEO Data Transporter 2K+ · 4.4★ (31) wp.org #10 ↓1 wp.org ranks it 5 places above merit 16 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #23 ↓1 wp.org ranks it 7 places below merit 17 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #7 ↑3 wp.org ranks it 10 places above merit 18 SEO Booster 800+ · 4.8★ (54) wp.org #21 ↓2 wp.org ranks it 3 places below merit 19 SOOZ – AI for SEO – Bulk Generate Focus Keyphrases, Metadata, Alt Text (SEO Autopilot) 2K+ · 4.7★ (15) wp.org #15 ↓3 wp.org ranks it 4 places above merit 20 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #4 wp.org ranks it 16 places above merit 21 DELUCKS SEO 300+ · 4.9★ (17) wp.org #22 ↓5 wp.org ranks it 1 place below merit 22 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #17 ↓1 wp.org ranks it 5 places above merit 23 Premmerce SEO for WooCommerce 1K+ · 3.4★ (7) wp.org #16 ↓3 wp.org ranks it 7 places above merit 24 Topper Pack 400+ · 0.0★ (0) wp.org #14 ↓3 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.