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wp.org search vs our merit ranking: “anti blocking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “anti blocking”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Anti-Clickjack shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #7 on merit, 4.9★ from 2,433 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #1 2 Titan Anti-spam & Security – Brute Force Protection, 2FA & Spam Filter 50K+ · 4.5★ (370) wp.org #2 3 oopspam Anti-Spam: Spam Protection for WordPress Forms & Comments (No CAPTCHA) 6K+ · 4.9★ (51) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 Spam Protection | Maspik 30K+ · 4.7★ (87) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 ActiveLayer Anti-Spam: Spam Protection for Forms & Comments 10K+ · 4.9★ (10) wp.org #3 ↑4 wp.org ranks it 2 places above merit 6 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #9 wp.org ranks it 3 places below merit 7 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #14 ↑2 wp.org ranks it 7 places below merit 8 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #8 ↑3 9 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #16 ↑1 wp.org ranks it 7 places below merit 10 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #15 wp.org ranks it 5 places below merit 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #18 wp.org ranks it 7 places below merit 12 Anti-spam Reloaded 1K+ · 5.0★ (14) wp.org #7 ↑1 wp.org ranks it 5 places above merit 13 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #11 ↑1 wp.org ranks it 2 places above merit 14 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #19 ↓1 wp.org ranks it 5 places below merit 15 Anti-Spam Protection – No API Key, GDPR Friendly 1K+ · 5.0★ (12) wp.org #10 wp.org ranks it 5 places above merit 16 SecuPress with Simple SSL – Simple and Performant Security 40K+ · 4.1★ (106) wp.org #20 ↑2 wp.org ranks it 4 places below merit 17 WP Anti-Clickjack 3K+ · 5.0★ (3) wp.org #4 wp.org ranks it 13 places above merit 18 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #17 ↑2 wp.org ranks it 1 place above merit 19 Limit Attempts by BestWebSoft – WordPress Anti-Bot and Security Plugin for Login and Forms 4K+ · 4.6★ (37) wp.org #23 wp.org ranks it 4 places below merit 20 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #12 ↑1 wp.org ranks it 8 places above merit 21 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #24 wp.org ranks it 3 places below merit 22 Zaygl IP blocker and anti-DDoS 50+ · 5.0★ (2) wp.org #21 ↑2 wp.org ranks it 1 place above merit 23 Honeypot Guard – Silent Anti-Spam 200+ · 5.0★ (1) wp.org #13 ↑1 wp.org ranks it 10 places above merit 24 Anti Fake Orders & IP Blocker 300+ · 1.0★ (2) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.