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wp.org search vs our merit ranking: “association tool”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “association tool”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LIMNET Association Ballot Manager shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #8 on merit, 4.6★ from 698 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #1 2 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #3 1 too low 3 Username Changer 40K+ · 4.3★ (77) wp.org #2 1 too high 4 SportsPress – Sports Club & League Manager 10K+ · 4.7★ (369) wp.org #4 5 Media Library Assistant 70K+ · 4.8★ (202) wp.org #5 ↑4 6 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #10 ↑1 4 too low 7 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #12 5 too low 8 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #21 13 too low 9 Database Cleaner: Cleanup, Optimization & Repair 10K+ · 5.0★ (150) wp.org #20 ↓6 11 too low 10 CommonsBooking 200+ · 4.8★ (6) wp.org #6 ↓1 4 too high 11 Term Taxonomy Converter 500+ · 5.0★ (7) wp.org #8 ↓2 3 too high 12 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #22 ↓1 10 too low 13 EventPrime – Events Calendar, Bookings, Tickets & AI 7K+ · 4.4★ (85) wp.org #23 10 too low 14 AI Copilot – ChatGPT Chatbot & AI Engine for Post Automation 1K+ · 4.2★ (6) wp.org #9 ↓1 5 too high 15 Sense Forms 200+ · 4.9★ (10) wp.org #19 ↓6 4 too low 16 Cardinity Payment Gateway for WooCommerce 200+ · 3.8★ (10) wp.org #13 ↓1 3 too high 17 Connector Wizard (formerly LC Wizard) 800+ · 4.3★ (6) wp.org #14 ↑1 3 too high 18 YITH WooCommerce Brands Add-On 8K+ · 4.0★ (7) wp.org #16 ↑2 2 too high 19 LIMNET Association Ballot Manager — · 5.0★ (1) wp.org #7 12 too high 20 Migrate away from FooGallery 300+ · 5.0★ (2) wp.org #17 ↑2 3 too high 21 LegalBlink 400+ · 5.0★ (1) wp.org #11 ↓1 10 too high 22 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #24 ↓2 2 too low 23 M Marquix – Marquee, Scrolling Text & Logo Carousel for Elementor 200+ · 5.0★ (1) wp.org #15 ↑1 8 too high 24 Cost of Shipping for WooCommerce 50+ · 5.0★ (1) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.