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wp.org search vs our merit ranking: “auto get news”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “auto get news”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Update Post Date shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LocoAI – Auto Translate for Loco Translate places #10 on merit, 4.9★ from 642 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Auto Featured Image (Auto Post Thumbnail) 40K+ · 3.8★ (119) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #5 ↑3 6 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #9 ↑8 wp.org ranks it 2 places below merit 8 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #6 ↓1 wp.org ranks it 2 places above merit 9 Companion Auto Update 40K+ · 4.8★ (105) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #16 wp.org ranks it 6 places below merit 11 WP Twitter Auto Publish 3K+ · 4.9★ (206) wp.org #12 wp.org ranks it 1 place below merit 12 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #14 wp.org ranks it 2 places below merit 13 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #19 wp.org ranks it 6 places below merit 14 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #13 wp.org ranks it 1 place above merit 15 Easy Auto SKU Generator for WooCommerce 10K+ · 4.9★ (272) wp.org #20 wp.org ranks it 5 places below merit 16 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1,571) wp.org #21 ↓5 wp.org ranks it 5 places below merit 17 Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405) wp.org #23 ↓1 wp.org ranks it 6 places below merit 18 New User Approve 20K+ · 4.3★ (131) wp.org #17 ↑1 wp.org ranks it 1 place above merit 19 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #22 ↓1 wp.org ranks it 3 places below merit 20 Auto Submenu 2K+ · 4.0★ (25) wp.org #11 ↓1 wp.org ranks it 9 places above merit 21 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #15 wp.org ranks it 6 places above merit 22 Auto Listings – Car Listings & Car Dealership Plugin for WordPress 2K+ · 4.3★ (31) wp.org #24 ↓1 wp.org ranks it 2 places below merit 23 Smart Auto Upload Images – Import External Images 5K+ · 4.3★ (6) wp.org #18 ↓7 wp.org ranks it 5 places above merit 24 Auto Update Post Date 2K+ · 5.0★ (2) wp.org #10 ↓1 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.