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wp.org search vs our merit ranking: “awesome portfolio”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “awesome portfolio”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Awesome FAQ – answer questions before customers ask shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery places #12 on merit, 4.8★ from 182 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4,755) wp.org #7 ↑2 wp.org ranks it 6 places below merit 2 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #9 wp.org ranks it 7 places below merit 3 Quiz Maker by AYS 20K+ · 4.9★ (602) wp.org #11 wp.org ranks it 8 places below merit 4 Portfolio Block – The Ultimate Project & Portfolio Builder 800+ · 5.0★ (2) wp.org #1 wp.org ranks it 3 places above merit 5 Gallery Box 1K+ · 4.1★ (18) wp.org #5 6 Post Grid 30K+ · 4.3★ (163) wp.org #13 ↑1 wp.org ranks it 7 places below merit 7 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #8 ↓2 wp.org ranks it 1 place below merit 8 Gallery Lightbox 10K+ · 4.7★ (106) wp.org #15 ↓1 wp.org ranks it 7 places below merit 9 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (195) wp.org #18 ↓5 wp.org ranks it 9 places below merit 10 Ultimate Before After Image Slider & Gallery – BEAF 30K+ · 4.9★ (108) wp.org #17 ↓4 wp.org ranks it 7 places below merit 11 Photo Gallery – GT3 Image Gallery & Gutenberg Block Gallery 10K+ · 4.8★ (147) wp.org #19 ↓2 wp.org ranks it 8 places below merit 12 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #23 ↓1 wp.org ranks it 11 places below merit 13 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #24 ↓2 wp.org ranks it 11 places below merit 14 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #14 ↑1 15 a3 Portfolio 100+ · 3.0★ (12) wp.org #3 wp.org ranks it 12 places above merit 16 WP Image Zoom 10K+ · 4.3★ (119) wp.org #21 ↓2 wp.org ranks it 5 places below merit 17 HT Portfolio – WordPress Portfolio Plugin for Elementor 300+ · 3.0★ (4) wp.org #2 wp.org ranks it 15 places above merit 18 Photo Gallery by Ays – Responsive Image Gallery 1K+ · 4.8★ (19) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #20 wp.org ranks it 1 place below merit 20 Awesome FAQ – answer questions before customers ask 1K+ · 5.0★ (1) wp.org #4 wp.org ranks it 16 places above merit 21 Skyboot Portfolio Gallery for Elementor 1K+ · 3.0★ (2) wp.org #6 wp.org ranks it 15 places above merit 22 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #10 wp.org ranks it 12 places above merit 23 Sight – Professional Image Gallery and Portfolio 3K+ · 0.0★ (0) wp.org #12 wp.org ranks it 11 places above merit 24 aThemes Starter Sites 30K+ · 2.0★ (2) wp.org #22 ↓3 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.