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wp.org search vs our merit ranking: “banned email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “banned email”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fraud and Scam Detection For WooCommerce shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots places #12 on merit, 4.8★ from 142 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #1 2 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #3 1 too low 3 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #2 1 too high 4 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #7 3 too low 5 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #9 4 too low 6 WP fail2ban – Advanced Security 60K+ · 4.2★ (71) wp.org #5 1 too high 7 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #11 4 too low 8 VS Contact Form 6K+ · 4.8★ (50) wp.org #6 2 too high 9 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #12 3 too low 10 SecuPress with Simple SSL – Simple and Performant Security 40K+ · 4.1★ (106) wp.org #8 2 too high 11 Banhammer – Monitor Site Traffic, Block Bad Users and Bots 1K+ · 4.4★ (19) wp.org #4 7 too high 12 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #17 5 too low 13 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #18 5 too low 14 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #22 8 too low 15 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #23 8 too low 16 Blackhole for Bad Bots 30K+ · 4.7★ (148) wp.org #21 5 too low 17 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #19 2 too low 18 Checkout Shield for WooCommerce – Stop Fake Orders, Spam Bots & Card Testing 400+ · 5.0★ (5) wp.org #10 8 too high 19 B BuddyPress Group Email Subscription 1K+ · 4.0★ (32) wp.org #20 1 too low 20 Atlant Security 800+ · 5.0★ (8) wp.org #16 4 too high 21 Spam Protect for Contact Form 7 10K+ · 4.1★ (12) wp.org #24 3 too low 22 Nginx Cache Purge Preload 200+ · 5.0★ (4) wp.org #15 7 too high 23 Fraud and Scam Detection For WooCommerce 200+ · 5.0★ (1) wp.org #13 10 too high 24 WhoKnew Shield — Email, Phone & Address Security 30+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.