Easy Digital Downloads – eCommerce Payments and Subscriptions made easy
by Syed Balkhi · eCommerce
Also makes 99 other plugins · 21.7M+ installs across the portfolio →
The #1 eCommerce plugin to sell digital products & subscriptions. Accept payments with Stripe & PayPal. Sell ebooks, software & more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 93/100
no flags
Active installs
40K+
≈45K estimated
Momentum
+78%
downloads vs prior 30d
Biggest opportunity: Swap “stripe” for “ecommerce analytics”. “stripe” isn't earning its slot: it only gets you to #24. “ecommerce analytics” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
93 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 40K of 6.2M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,155 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 18 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 3 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.7★ over 591 reviews, smoothed to 4.65★
5 of 5 tags set · short description in place
16 of 17 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.0
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| digital downloads | #1 | #1 | 0 |
| digital | #1 | #1 | 0 |
| digital store your tag | #1 | #1 | 0 |
| easy digital downloads | #1 | #1 | 0 |
| sell digital products your tag | #1 | #1 | 0 |
| downloads | #1 | #1 | 0 |
| ecommerce plugin | #1 | #1 | 0 |
| digital products | #1 | #1 | 0 |
| ebooks | #1 | #1 | 0 |
| sell ebooks | #1 | #1 | 0 |
| subscription | #1 | #1 | up 1 |
| ecommerce tracking | #1 | #1 | 0 |
| sell downloads | #1 | #1 | 0 |
| edd | #1 | #1 | 0 |
| wp ecommerce | #1 | #1 | up 1 |
| software licensing | #1 | #1 | 0 |
| ecommerce your tag | #2 | #2 | up 1 |
| e downloads | #1 | #1 | 0 |
| easy payments | #1 | #1 | up 1 |
| free downloads | #1 | #1 | 0 |
1358 searches this plugin appeared in over the last 90 days, 20 listed. 1154 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “stripe” for “ecommerce analytics”. “stripe” isn't earning its slot: it only gets you to #24. “ecommerce analytics” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Under-ranked on “stripe”. wp.org puts you #24; on merit you place #12. The plugins above you are winning on install count, not on rating or upkeep.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 101.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
3d ago
latest release · v3.7.3 · 29 Oct 2026
239
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Dec 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ alain22044mo ago
Réponse rapide et efficace
Read on wp.org ↗ - ★★★★★ graham495mo ago
I was struggling with some of the more complex issues within WordPress and although I struggled with the EDD AI support, when I got through to a human being the problem was solved totally and politely (I would also add with a high degree of patience!). I’m most grateful. GH
Read on wp.org ↗ - ★★★★★ Md. Sarwar Zaman5mo ago
If you sell digital assets, EDD is the absolute best framework available. It’s built cleanly on core WordPress standards, handles complex workflows flawlessly right out of the box, and is backed by a remarkably responsive, expert support team.
Read on wp.org ↗ - ★★★★★ dfathers5mo ago
We were experiencing issues with the Easy Digital Downloads shopping cart and contacted support for assistance. Within approximately two hours, their team responded and resolved the issue. The support was professional, efficient, and very helpful. Easy Digital Downloads is a strong plugin, and the quality of support gives us confidence using it for our digital product sales. Highly recommended.
Read on wp.org ↗ - ★★★★★ ninoloco6mo ago
I LOVE this plugin!! I use it on two websites and haven’t had any problems at all most of the time. It’s great that the basic version of the plugin is free. That’s fair for business beginners like me. Thank you so much for that. Please don’t change this plugin!
Read on wp.org ↗ - ★★★★★ danwpc6mo ago
EDD has worked smoothly for years on my products. Customer support is always excellent. Great product, great service!
Read on wp.org ↗ - ★★★★★ 2fishone7mo ago
this plugin works well
Read on wp.org ↗ - ★★★★★ Fetch Designs8mo ago
EDD is a fantastic solution. It’s a solid plugin, built with great WordPress best practices, backed by super support and has a lot of great features.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.6.9 NEW: PayPal – Added support for Fastlane and additional payment methods for newly connected stores. Admin: Improved notice compatibility. Admin: Hardened sanitization of the banned emails setting. Admin: Sorted Checkout 3.6.9
- — Version 3.6.8 NEW: Stripe – Added support for BLIK payments. Admin: Fixed the orders table filter by total not working with the “greater than” condition. Admin: Fixed manual order tax calculation requiring an address field change to t 3.6.8
- — Version 3.6.7 NEW: Blocks – Introducing the Profile Editor Block. NEW: Checkout – Added a Business Name field to checkout addresses. NEW: Checkout – Returning customers can now log in via a secure email link at checkout. NEW: Purchase 3.6.7
- — Version 3.6.6 Admin: Added compatibility with WordPress 7.0 admin changes. Cart: Fixed cart validation when adding multiple items at the same time. Cart: Improved mixed cart behavior with Stripe. Cart: Fixed a potential fatal error wh 3.6.6
- — Version 3.6.5 NEW: Cron – Cron events are now more reliable and based on Action Scheduler. Cart: Fixed an unused variable in the cart class. Cart: The error handler has been improved to show messages more consistently. Checkout: Impro 3.6.5
- — Version 3.6.4 New: Manage logs with the Log Retention Settings. Admin: Some help icons could get duplicated. Blocks: Login block could prevent WordPress admin email confirmation from working. Checkout: Improved billing address conditi 3.6.4
Security history
via Wordfence IntelligenceAll 51 disclosed vulnerabilities are patched in the current version (3.7.3). Sites still on an older version should update.
- Patched High · 8.1 Easy Digital Downloads <= 3.7.2 - Unauthenticated Authentication Bypass to Administrator Account Takeover via Guest Checkout Email Binding at PayPal Capture ↗2026-10-30 Improper Authentication Affects <= 3.7.2 Patched in 3.7.3
- Patched Medium · 5.3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy <= 3.7.1 - Unauthenticated Discount Code Limit Bypass ↗2026-10-26 CVE-2026-116403 Concurrent Execution using Shared Resource with Improper Synchronization Affects <= 3.7.1 Patched in 3.7.2
- Patched High · 7.2 Easy Digital Downloads <= 3.6.9 - Unauthenticated Stored Cross-Site Scripting via PayPal IPN Parameters ↗2026-10-09 CVE-2026-14335 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.9 Patched in 3.6.9.1
- Patched Medium · 4.3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy < 3.7.1 - Authenticated (Subscriber+) Information Exposure ↗2026-10-08 CVE-2026-105194 Exposure of Sensitive Information to an Unauthorized Actor Affects < 3.7.1 Patched in 3.7.1
- Patched Medium · 5.3 Easy Digital Downloads <= 3.7.0 - Unauthenticated Unauthorized Account Creation ↗
- Patched Medium · 4.9 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy <= 3.7.0 - Authenticated (Shop Manager+) SQL Injection ↗2026-09-23 CVE-2026-95522 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.7.0 Patched in 3.7.1
- Patched High · 7.2 Easy Digital Downloads <= 3.6.9 - Authenticated (Shop Manager+) Arbitrary File Upload via 'edd-import-file' Parameter ↗2026-07-28 CVE-2026-12476 Unrestricted Upload of File with Dangerous Type Affects <= 3.6.9 Patched in 3.6.9.1
- Patched Medium · 6.5 Easy Digital Downloads <= 3.6.9 - Authenticated (Admin) Arbitrary File Deletion ↗2026-07-27 CVE-2026-66476 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.6.9 Patched in 3.6.9.1
- Patched Medium · 4.3 Easy Digital Downloads <= 3.6.2 - Unvalidated Redirect in Password Reset Flow via edd_redirect ↗2025-12-30 CVE-2025-14783 Weak Password Recovery Mechanism for Forgotten Password Affects <= 3.6.2 Patched in 3.6.3
- Patched Medium · 5.3 Easy Digital Download <= 3.5.2 - Insufficient Verification to Order Manipulation ↗2025-11-05 CVE-2025-11271 Reliance on Untrusted Inputs in a Security Decision Affects <= 3.5.2 Patched in 3.5.3
- Patched Medium · 6.4 Easy Digital Downloads <= 3.3.8.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via edd_receipt Shortcode ↗2025-05-28 CVE-2025-4670 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.8.1 Patched in 3.3.9
- Patched Medium · 5.3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy <= 3.3.6.1 - Unauthenticated Private Post Title Disclosure ↗2025-03-24 CVE-2025-2252 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.3.6.1 Patched in 3.3.7
- Patched Medium · 4.4 Easy Digital Downloads – Sell Digital Files & Subscriptions (eCommerce Store + Payments Made Easy) <= 3.3.2 - Authenticated (Admin+) Stored Cross-Site Scripting via Title ↗2025-01-17 CVE-2024-13517 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.2 Patched in 3.3.3
- Patched Medium · 4.9 Easy Digital Downloads <= 3.3.2 - Authenticated (Admin+) Arbitrary File Download ↗
- Patched Medium · 4.4 Easy Digital Downloads – Sell Digital Files & Subscriptions (eCommerce Store + Payments Made Easy) <= 3.3.2 - Authenticated (Admin+) Stored Cross-Site Scripting via Currency Settings ↗2024-08-09 CVE-2024-6691 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.2 Patched in 3.3.3
- 2024-08-09 CVE-2024-6692 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.2 Patched in 3.3.3
- 2024-08-01 CVE-2024-5057 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.2.12 Patched in 3.3.1
- Patched Medium · 5.3 Easy Digital Downloads <= 3.2.11 - Unauthenticated Sensitive Information Exposure ↗2024-05-09 CVE-2024-32100 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.2.11 Patched in 3.2.12
- Patched Medium · 5.3 Easy Digital Downloads – Sell Digital Files & Subscriptions (eCommerce Store + Payments Made Easy) <= 3.2.9 - Sensitive Information Exposure ↗2024-04-03 CVE-2024-2302 Insertion of Sensitive Information into Log File Affects <= 3.2.9 Patched in 3.2.10
- Patched Medium · 5.5 Easy Digital Downloads <= 3.2.6 - Authenticated(Shop Manager+) Stored Cross-Site Scripting via variable pricing options ↗2024-02-02 CVE-2024-0659 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.6 Patched in 3.2.7
- Patched Medium · 6.4 Easy Digital Downloads <= 3.2.5 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-27 CVE-2023-51684 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.5 Patched in 3.2.6
- Patched Medium · 4.3 Easy Digital Downloads <= 3.1.1.4.2 - Cross-Site Request Forgery via edd_trigger_upgrades ↗2023-06-07 Cross-Site Request Forgery Affects < 3.1.2 Patched in 3.1.2
- Patched Medium · 6.4 Easy Digital Downloads <= 3.1.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-01-30 CVE-2023-0380 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.0.4 Patched in 3.1.0.5
- 2023-01-12 CVE-2023-23489 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.0.3 Patched in 3.1.0.4
- 2022-09-28 CVE-2022-3600 Improper Neutralization of Formula Elements in a CSV File Affects <= 3.1.0.1.1 Patched in 3.1.0.2
- 2022-03-28 CVE-2022-0706 Improper Neutralization of Input During Web Page Generation Affects < 2.11.6 Patched in 2.11.6
- 2021-10-21 CVE-2021-39354 Improper Neutralization of Input During Web Page Generation Affects <= 2.11.2 Patched in 2.11.2.1
- Patched Medium · 5.4 Easy Digital Downloads – Simple eCommerce for Selling Digital Files <= 2.11.2 - Reflected Cross-Site Scripting ↗2021-10-19 Improper Neutralization of Input During Web Page Generation Affects <= 2.11.2 Patched in 2.11.2.1
- 2021-05-04 Improper Neutralization of Input During Web Page Generation Affects <= 2.10.3 Patched in 2.10.4
- Patched Medium · 4.3 Easy Digital Downloads – Simple eCommerce for Selling Digital Files <= 2.10.2 - Cross-Site Request Forgery ↗2021-04-16 Cross-Site Request Forgery Affects <= 2.10.2 Patched in 2.10.3
- 2021-04-14 Cross-Site Request Forgery Affects < 2.10.3 Patched in 2.10.3
- Patched Critical · 9.8 Easy Digital Downloads – Simple eCommerce for Selling Digital Files <= 2.3.2 - SQL Injection ↗2020-09-22 CVE-2015-9324 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.3.2 Patched in 2.3.3
- Patched Medium · 6.1 Easy Digital Downloads – Simple eCommerce for Selling Digital Files <= 2.9.15 - Stored Cross-Site Scripting ↗2019-06-12 CVE-2019-15116 Improper Neutralization of Input During Web Page Generation Affects < 2.9.16 Patched in 2.9.16
- 2016-03-02 Deserialization of Untrusted Data Affects <= 2.5.7 Patched in 2.5.8
- 2015-04-20 CVE-2015-9512 Improper Neutralization of Input During Web Page Generation Affects 1.8 - 1.8.6 Patched in 1.8.7
- Patched Medium · 6.1 Easy Digital Downloads – Simple eCommerce for Selling Digital Files <= 2.3.6 - Cross-Site Scripting ↗2015-04-20 CVE-2015-9505 Improper Neutralization of Input During Web Page Generation Affects < 1.8.7 Patched in 1.8.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 91 languages, 3 at 90% or more
Plus 67 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Easy Digital Downloads when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Ecommerce
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The #1 eCommerce plugin to sell digital products & subscriptions. Accept payments with Stripe & PayPal. Sel..."
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for ecommerce", "for creators", "for membership sites").
- ✓ Names what it works with Mentions Elementor, Gutenberg, Mailchimp, Stripe and 4 more.
- ✓ Headings and lists 16 headings and 5 lists.
- ✓ Enough to quote 16,469 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-01 50K+ → 40K+ down after 136 days in tier
- 2025-08-18 40K+ → 50K+ up after 24 days in tier
- 2025-07-25 50K+ → 40K+ down after 6 days in tier
- 2025-07-19 40K+ → 50K+ up after 67 days in tier
- 2025-05-13 50K+ → 40K+ down after 1412 days in tier
- 2021-07-01 60K+ → 50K+ down after 1597 days in tier
- 2017-02-15 50K+ → 60K+ up after 380 days in tier
- 2016-02-01 40K+ → 50K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Contact Form 7 – PayPal & Stripe Add-on 7K+ installs · 4.2★ · 3 shared tags B -
WP Stripe Checkout 1K+ installs · 4.2★ · 3 shared tags A -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 2 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B -
Download Manager 100K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Easy Digital Downloads – eCommerce Payments and Subscriptions made easy into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-digital-downloads" width="480" height="300" style="border:0" loading="lazy" title="Easy Digital Downloads – eCommerce Payments and Subscriptions made easy — Plugin Pulse"></iframe> Easy Digital Downloads – eCommerce Payments and Subscriptions made easy: 40K+ active installs, 4.7★ (591 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/easy-digital-downloads
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