Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “banner fixed position”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “banner fixed position”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fixed And Sticky Header shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 3.3★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #9 on merit, 4.9★ from 4515 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Banner – Easily add multiple Banners/Bars/Notifications/Announcements to the top or bottom of your website 50K+ · 4.8★ (45) wp.org #1 2 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #2 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #4 ↑1 1 too low 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #8 ↑2 4 too low 5 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #6 1 too low 6 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #11 5 too low 7 Banner Management For WooCommerce 2K+ · 4.5★ (26) wp.org #5 ↓1 2 too high 8 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #18 ↑1 10 too low 9 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #23 ↓1 14 too low 10 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #12 ↓1 2 too low 11 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (21) wp.org #10 ↑2 1 too high 12 Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform 1K+ · 4.7★ (52) wp.org #13 ↓1 1 too low 13 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #20 ↑4 7 too low 14 Termly – GDPR/CCPA Cookie Consent Banner 80K+ · 3.6★ (205) wp.org #16 ↑1 2 too low 15 Fixed And Sticky Header 1K+ · 3.3★ (7) wp.org #3 12 too high 16 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #22 ↑1 6 too low 17 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #21 4 too low 18 Fixed HTML Toolbar 50+ · 5.0★ (5) wp.org #14 ↑1 4 too high 19 Mobile Smart App Banner 300+ · 5.0★ (2) wp.org #7 ↓1 12 too high 20 Lightweight Cookie Notice – Cookie Banner for Cookie Consent 5K+ · 5.0★ (4) wp.org #17 ↑1 3 too high 21 Sticky Banner 800+ · 5.0★ (2) wp.org #9 ↓1 12 too high 22 AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 3K+ · 5.0★ (3) wp.org #24 ↓1 2 too low 23 DMC Promo Banner – Sale Notifications & Announcement Bar 100+ · 5.0★ (1) wp.org #15 ↑1 8 too high 24 CookieRay – Cookie Banner for Cookie Consent (GDPR/CCPA Compliant) 1K+ · 5.0★ (1) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.