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← Rankings

wp.org search vs our merit ranking: “bestsellers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bestsellers”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unlimited Product Labels and Product Badges for WooCommerce – Elegant Labels shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 2 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #2 3 Advanced Product Labels for WooCommerce 10K+ · 4.8★ (252) wp.org #4 wp.org ranks it 1 place below merit 4 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #5 wp.org ranks it 1 place below merit 5 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #3 wp.org ranks it 2 places above merit 6 B2BKing — Ultimate WooCommerce B2B and Wholesale Plugin — Wholesale Prices, Bulk Order Form & More 10K+ · 4.9★ (109) wp.org #7 ↓3 wp.org ranks it 1 place below merit 7 Affiliate Super Assistent 1K+ · 4.6★ (36) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 GS Books Showcase – Book Library, Book Grid & Book Slider for Authors 500+ · 4.8★ (42) wp.org #8 9 CCI Posts Carousel All In One 2K+ · 4.6★ (27) wp.org #9 10 WPC Grouped Product for WooCommerce 2K+ · 4.9★ (27) wp.org #10 ↓3 11 RS WP Book Showcase – A Complete Book Catalogue & Library System 1K+ · 3.9★ (25) wp.org #12 ↓2 wp.org ranks it 1 place below merit 12 Slider, Image Slider & Carousel by Slider Factory – Responsive Slideshow, Video Slider 2K+ · 4.5★ (13) wp.org #11 ↓2 wp.org ranks it 1 place above merit 13 WP Fastest Site Search 100+ · 5.0★ (27) wp.org #22 ↓2 wp.org ranks it 9 places below merit 14 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #14 ↓2 15 MarketKing — Ultimate WooCommerce Multivendor Marketplace Solution 700+ · 5.0★ (19) wp.org #23 ↓2 wp.org ranks it 8 places below merit 16 AI Product Search for WooCommerce – Motive Commerce Search 300+ · 4.6★ (10) wp.org #17 ↓2 wp.org ranks it 1 place below merit 17 Product Badges For WooCommerce 700+ · 5.0★ (6) wp.org #15 ↓2 wp.org ranks it 2 places above merit 18 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #20 ↓2 wp.org ranks it 2 places below merit 19 Mobile App Canvas – Convert your Website Into an App for iOS and Android 200+ · 4.2★ (5) wp.org #19 ↓2 20 Unlimited Product Labels and Product Badges for WooCommerce – Elegant Labels 100+ · 5.0★ (2) wp.org #13 ↓2 wp.org ranks it 7 places above merit 21 B Bestseller Lists from the New York Times 10+ · 0.0★ (0) wp.org #16 ↓2 wp.org ranks it 5 places above merit 22 PreOrders for WooCommerce 10+ · 5.0★ (1) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 Amitry Product & Category Slider for WooCommerce 100+ · 3.0★ (2) wp.org #21 ↓2 wp.org ranks it 2 places above merit 24 Embed and Integrate Etsy Shop 200+ · 3.0★ (2) wp.org #18 ↓2 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.