Advanced Product Labels for WooCommerce
by BeRocket · eCommerce
Also makes 22 other plugins · 116.8K+ installs across the portfolio →
Promote exclusive discounts, new products or free shipping. Create labels easily and quickly!
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Health
A 92/100
no flags
Active installs
10K+
≈18K estimated
Momentum
-38%
downloads vs prior 30d
Biggest opportunity: Swap “badges” for “promote”. “badges” isn't earning its slot: you're not in the first 24 results for its own search. “promote” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 71 average across 9,829 eCommerce plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 10K of 669.6K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 64 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 252 reviews, weighted for review count to 4.7★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| product labels your tag | #3 | #3 | down 1 |
| product labels for woocommerce | #4 | #3 | down 2 |
| labels your tag | #4 | #4 | down 1 |
| mark your tag | #5 | #2 | up 1 |
| promote | #6 | #7 | 0 |
| woocommerce labels your tag | #7 | #7 | 0 |
| exclusive | #9 | #7 | 0 |
| promote product | #5 | #5 | down 1 |
| custom labels | #9 | #7 | down 1 |
| product badges | #9 | #5 | 0 |
| new products | #23 | #18 | 0 |
| shipping labels | #11 | #6 | down 2 |
| woocommerce shipping labels | #13 | #10 | down 3 |
| woocommerce product tooltip | #13 | #12 | — |
| new product | #15 | #15 | down 2 |
| woocommerce product sorting | #16 | #11 | — |
| woocommerce product total | #19 | #13 | up 2 |
| woocommerce product addon | #20 | #17 | down 3 |
| woocommerce best sale product | #21 | #18 | — |
| woocommerce product brands | #21 | #14 | down 1 |
| badges your tag | Not in the top 24 | ||
136 searches this plugin appeared in over the last 90 days, 20 listed. 112 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “badges” for “promote”. “badges” isn't earning its slot: you're not in the first 24 results for its own search. “promote” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 26K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
2mo ago
latest release · v3.4 · 31 Aug 2026
80
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 54 days ago and the previous band took 5.2 years to cross, so the real count is still just under 20K.
Install history since 9 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ PHILIPPE CANTIN10mo ago
Excellent pluging – il faut etre precis pour le paramétrage et c’est bon
Read on wp.org ↗ - ★★★★★ f1appassionato1.0y ago
BeRocket’s Advanced Product Labels was one of the most flexible plugins we came across that allowed for multiple product attributes to define the label that is displayed. This is great for adding brand logos to products, adding country flags for country of origin, or other types of labels that are assigned based on various attributes you may have. The plugin allows for pretty good logic too, with and / or conditions to be applied.Another nice feature of this plugin is that it allows multiple labels per product. You can either stack the labels (you determine placement in the stack), or have the labels appear in different locations of the image. Such as one label in the upper left hand corner and another in the upper right hand corner.
Read on wp.org ↗ - ★★★★★ valkyriadreads1.1y ago
Very good plugin!
Read on wp.org ↗ - ★★★★★ aharshiofficial1.2y ago
I have used this plugin to create labels and even the free version can be useful to set things up pretty much as expected. This really helps in making the store look better.
Read on wp.org ↗ - ★★★★★ designemesis1.3y ago
Great for basic use cases on the free version! You get a few free styles which is really nice. For my uses it’s perfect
Read on wp.org ↗ - ★★★★★ gransabana1.3y ago
Easy to use, amazing free features, works just great
Read on wp.org ↗ - ★★★★★ ANewDev1.3y ago
Really useful addition to WordPress.
Read on wp.org ↗ - ★★★★★ Siby P Varkey1.3y ago
A Wonderful plugin, does the work perfectly, even with the Free version. Very useful for product labels in WooCommerce sites.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.3.7 Enhancement – Compatibility version: WordPress 7.0 Fix – Variation replace in some cases Fix – Image title element Fix – Limit local style to not influence other plugins, changes in framework Fix – For wordpress 7 and bi 3.3.3.7
- — Version 3.3.3.6 Fix – PHP fatal error on plugin update when other BeRocket plugin installed 3.3.3.6
- — Version 3.3.3.5 Enhancement – Compatibility version: WooCommerce 10.7 Fix – Plugins notice mark on BeRocket element 3.3.3.5
- — Version 3.3.3.4 Enhancement – Compatibility version: WordPress 6.9.4 and WooCommerce 10.6.2 Fix – PHP warning in admin area 3.3.3.4
- — Version 3.3.3.3 Enhancement – Compatibility with other BeRocket plugins Fix – Updater PHP error Fix – Error without WC Fix – Default values 3.3.3.3
- — Version 3.3.3.2 Enhancement – Compatibility version: WordPress 6.9.3 and WooCommerce 10.6 Enhancement – Option to disable admin bar Fix – Error for product variations Fix – Remove error without WC Fix – Notice text 3.3.3.2
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.4). Sites still on an older version should update.
- Patched Medium · 6.1 Advanced Product Labels for WooCommerce <= 1.2.3.6 - Reflected Cross-Site Scripting ↗2022-02-15 CVE-2022-0399 Improper Neutralization of Input During Web Page Generation Affects < 1.2.3.7 Patched in 1.2.3.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Promote exclusive discounts, new products or free shipping. Create labels easily and quickly!"
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 6 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,518 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("badges", "mark", "WooCommerce labels" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-10 20K+ → 10K+ down after 1910 days in tier
- 2021-06-18 10K+ → 20K+ up after 409 days in tier
- 2020-05-05 9K+ → 10K+ up after 148 days in tier
- 2019-12-09 7K+ → 9K+ up after 145 days in tier
- 2019-07-17 2K+ → 7K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ installs · 4.8★ · 4 shared tags A -
Unlimited Product Labels and Product Badges for WooCommerce – Elegant Labels 100+ installs · 4.1★ · 4 shared tags B -
Advanced Sale Percentage Badge — installs · 3.6★ · 3 shared tags -
Product Labels For Woocommerce (Sale Badges) 10K+ installs · 4.5★ · 2 shared tags A -
Better Badge – Custom Product Badges for WooCommerce 600+ installs · 4.4★ · 2 shared tags A -
QODE Badges for WooCommerce 20+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Advanced Product Labels for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/advanced-product-labels-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Advanced Product Labels for WooCommerce — Plugin Pulse"></iframe> Advanced Product Labels for WooCommerce: 10K+ active installs, 4.8★ (252 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/advanced-product-labels-for-woocommerce
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