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← Rankings

wp.org search vs our merit ranking: “body index”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “body index”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Global Body Mass Index Calculator shows at wp.org #1 but places #17 on merit, a gap of 16 places. Its 30+ installs carry it up the search order; its 3.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smart Custom 404 Error Page places #6 on merit, 4.9★ from 1197 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) wp.org #4 ↑8 3 too low 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #6 ↓2 4 too low 3 Mobile Call Now & Map Buttons 4K+ · 4.9★ (18) wp.org #3 4 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #8 ↓1 4 too low 5 Affiliates Manager 8K+ · 4.1★ (61) wp.org #7 ↑1 2 too low 6 Smart Custom 404 Error Page 100K+ · 4.9★ (1197) wp.org #23 ↓2 17 too low 7 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #12 ↑2 5 too low 8 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #18 10 too low 9 BMI Adult & Kid Calculator 700+ · 5.0★ (2) wp.org #2 7 too high 10 Media Deduper 9K+ · 3.8★ (44) wp.org #10 11 Website LLMs.txt 50K+ · 4.7★ (12) wp.org #9 ↓4 2 too high 12 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #15 ↓4 3 too low 13 Helpie FAQ — Accordion, Docs & Knowledge Base 8K+ · 4.5★ (80) wp.org #21 ↓1 8 too low 14 ElasticPress 8K+ · 4.2★ (30) wp.org #13 ↑3 1 too high 15 I iframe 60K+ · 4.4★ (56) wp.org #22 ↑2 7 too low 16 CryptX 10K+ · 4.5★ (20) wp.org #17 ↑1 1 too low 17 Global Body Mass Index Calculator 30+ · 3.0★ (3) wp.org #1 16 too high 18 CC BMI Calculator 700+ · 3.3★ (4) wp.org #5 ↑1 13 too high 19 Templ Optimizer 1K+ · 5.0★ (3) wp.org #11 ↑2 8 too high 20 C Contact Form 7 to API 1K+ · 4.3★ (6) wp.org #19 1 too high 21 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #16 ↑1 5 too high 22 Imran Body Index — · 0.0★ (0) wp.org #14 ↑1 8 too high 23 CI BMI Calculator 90+ · 5.0★ (1) wp.org #24 ↓5 1 too low 24 Calculate BMR and BMI 200+ · 3.5★ (2) wp.org #20 ↑3 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.