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wp.org search vs our merit ranking: “broken link checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “broken link checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Broken Link Checker – SEO and 404 error Fix shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 90+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #12 on merit, 4.7★ from 5231 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #12 ↑3 9 too low 4 Link Whisper Free 30K+ · 4.2★ (151) wp.org #7 3 too low 5 Link Library 10K+ · 4.7★ (97) wp.org #8 ↓2 3 too low 6 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #14 ↑2 8 too low 7 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #10 ↓2 3 too low 8 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #13 ↓4 5 too low 9 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #5 4 too high 10 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #15 ↓2 5 too low 11 Link Checker 4K+ · 3.2★ (30) wp.org #4 7 too high 12 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 11 too low 13 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #21 ↓1 8 too low 14 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #3 11 too high 15 Easy Affiliate Links 6K+ · 4.2★ (34) wp.org #11 ↓1 4 too high 16 AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ · 4.5★ (35) wp.org #17 ↓3 1 too low 17 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #20 ↓1 3 too low 18 Editoria11y Accessibility Checker 1K+ · 5.0★ (5) wp.org #9 ↑2 9 too high 19 Broken Link Checker – SEO and 404 error Fix 90+ · 5.0★ (1) wp.org #6 ↑6 13 too high 20 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #16 ↑2 4 too high 21 Tidy Broken Link Scan – Broken Link Checker for Links & Images 10+ · 5.0★ (1) wp.org #18 3 too high 22 Codesala Broken Link Fixer 30+ · 0.0★ (0) wp.org #24 ↓2 2 too low 23 Extend Link 1K+ · 3.0★ (2) wp.org #19 ↓2 4 too high 24 Link Diagnostics – Broken Links, Redirects, and Link Insights 50+ · 4.0★ (2) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.