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wp.org search vs our merit ranking: “business graphics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “business graphics”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ShinyStat Analytics shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #2 ↓1 1 too low 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #4 2 too low 3 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #3 4 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #5 1 too low 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #6 1 too low 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #7 1 too low 7 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #1 ↑1 6 too high 8 B2BKing — Ultimate WooCommerce B2B and Wholesale Plugin — Wholesale Prices, Bulk Order Form & More 10K+ · 4.9★ (109) wp.org #8 ↑1 9 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #11 ↑2 2 too low 10 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #13 ↓2 3 too low 11 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #10 1 too high 12 Fattura24 400+ · 4.9★ (96) wp.org #12 13 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #18 ↓3 5 too low 14 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #9 ↓1 5 too high 15 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #17 2 too low 16 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #23 7 too low 17 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #14 3 too high 18 Radius Portfolio – Filterable Grid, Gallery & Slider Portfolio 7K+ · 4.6★ (38) wp.org #20 2 too low 19 Image Hotspot – Map Image Annotation 3K+ · 4.9★ (22) wp.org #21 2 too low 20 EU Consumer Rights for WooCommerce – Guarantee Notice, GARAN Label, Withdrawal Button, Right to Repair, Omnibus Price & GPSR 200+ · 5.0★ (5) wp.org #16 ↑2 4 too high 21 Email Addon for Contact Form 7 3K+ · 4.6★ (9) wp.org #24 3 too low 22 Breadcrumb based on URL 300+ · 5.0★ (2) wp.org #19 3 too high 23 ShinyStat Analytics 1K+ · 5.0★ (1) wp.org #15 ↑1 8 too high 24 Print 🖨 300+ · 3.5★ (4) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.