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wp.org search vs our merit ranking: “call me”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “call me”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sitewise shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #6 on merit, 4.8★ from 3221 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #2 ↓1 1 too low 2 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #1 ↑1 1 too high 3 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #5 2 too low 4 C Clear Cache for Me 40K+ · 4.8★ (29) wp.org #3 1 too high 5 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #4 1 too high 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #13 ↓3 7 too low 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #9 2 too low 8 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #11 ↓2 3 too low 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #12 ↑2 3 too low 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #14 4 too low 11 WP-PageNavi 400K+ · 4.7★ (149) wp.org #10 ↓1 1 too high 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 ↓2 5 too low 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #18 ↑3 5 too low 14 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #23 ↓2 9 too low 15 WP-PostRatings 20K+ · 4.4★ (178) wp.org #15 ↓3 16 Match Me for BuddyPress & BuddyBoss 200+ · 4.6★ (12) wp.org #6 10 too high 17 WP-PostViews 90K+ · 4.4★ (65) wp.org #16 ↓3 1 too high 18 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #20 ↓2 2 too low 19 WP-Polls 40K+ · 4.2★ (136) wp.org #21 ↓4 2 too low 20 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #19 ↓8 1 too high 21 WP-UserOnline 10K+ · 4.6★ (38) wp.org #24 ↓5 3 too low 22 Vanquish Attach Me – Order & Product Attachments for WooCommerce 20+ · 5.0★ (3) wp.org #7 15 too high 23 Statify Widget 4K+ · 5.0★ (5) wp.org #22 ↓7 1 too high 24 Sitewise 20+ · 5.0★ (1) wp.org #8 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.