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wp.org search vs our merit ranking: “call me button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “call me button”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Vanquish Attach Me – Order & Product Attachments for WooCommerce shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 30+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #12 on merit, 4.9★ from 874 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #1 ↑1 2 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #2 ↓1 3 MaxButtons – Create buttons 70K+ · 4.9★ (1093) wp.org #5 2 too low 4 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #6 2 too low 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #7 2 too low 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #10 ↓1 4 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #8 ↑2 1 too low 8 C Clear Cache for Me 40K+ · 4.8★ (29) wp.org #4 4 too high 9 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #3 6 too high 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #12 2 too low 11 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #15 ↓2 4 too low 12 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #18 6 too low 13 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #19 ↓5 6 too low 14 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #13 1 too high 15 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #16 ↑5 1 too low 16 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #20 ↓1 4 too low 17 WP-PostRatings 20K+ · 4.4★ (178) wp.org #21 ↓6 4 too low 18 Match Me for BuddyPress & BuddyBoss 200+ · 4.6★ (12) wp.org #9 ↓1 9 too high 19 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #17 2 too high 20 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #24 4 too low 21 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #14 ↓3 7 too high 22 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #23 ↓3 1 too low 23 Vanquish Attach Me – Order & Product Attachments for WooCommerce 30+ · 5.0★ (3) wp.org #11 12 too high 24 Bandsintown Events 4K+ · 3.3★ (8) wp.org #22 ↓6 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.