Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “call zalo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “call zalo”, we agree with wp.org on the top plugin, and our order differs from theirs on 1 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #1 2 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #2 3 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #3 4 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #4 5 Yivic Easy Live Chat 1K+ · 5.0★ (2) wp.org #5 6 Nút Bấm Liên Hệ Dibrother 1K+ · 5.0★ (2) wp.org #7 1 too low 7 Tapdock – Floating Call & Chat Buttons 50+ · 0.0★ (0) wp.org #6 1 too high 8 SGDIEN Contact Footer 50+ · 5.0★ (2) wp.org #10 2 too low 9 All-in-one contact buttons – WPSHARE247 3K+ · 5.0★ (1) wp.org #8 1 too high 10 EchBay Phonering Alo 1K+ · 5.0★ (1) wp.org #9 1 too high 11 Mloun Side Contact – Floating Contact Buttons for online chat, WeChat & Phone — · 0.0★ (0) wp.org #12 1 too low 12 Web22 Scripted Chat — · 0.0★ (0) wp.org #13 ↓1 1 too low 13 EZDIGI Tool — · 0.0★ (0) wp.org #14 ↓1 1 too low 14 Contact Zalo Report SW 800+ · 5.0★ (1) wp.org #11 3 too high 15 Anti-Spam Guard for Better Messages — · 0.0★ (0) wp.org #16 1 too low 16 Ninhle AI Sales Assistant – AI Chatbot for WooCommerce — · 0.0★ (0) wp.org #18 2 too low 17 Anhlinh Contact List, Messages, Zalo, Email, Call Button 100+ · 5.0★ (1) wp.org #15 ↓1 2 too high 18 P Premium Contact Buttons 20+ · 0.0★ (0) wp.org #20 ↓2 2 too low 19 L Liên Hệ Nhanh 40+ · 5.0★ (1) wp.org #17 ↓2 2 too high 20 Init Content Protector – Anti-Copy, Anti-Scrape, Encrypt-All 50+ · 5.0★ (1) wp.org #19 ↓2 1 too high 21 Call Now – Group Contact Buttons – PHT Blog 100+ · 0.0★ (0) wp.org #21 ↓2 22 P Push new order to social SW 20+ · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Nút gọi All In One – Vnet Media 10+ · 0.0★ (0) wp.org #22 ↓1 1 too high 24 Contact Group Button 10+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.