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wp.org search vs our merit ranking: “cf add on”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cf add on”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Repeater for Contact Form 7 shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GeoDirectory – WP Business Directory Plugin and Classified Listings Directory places #9 on merit, 4.8★ from 716 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress 1K+ · 4.2★ (12) wp.org #1 2 App for Cloudflare® 1K+ · 4.7★ (14) wp.org #2 ↑2 3 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #6 wp.org ranks it 3 places below merit 4 Geo Controller – Geolocation & Geotargeting 1K+ · 4.4★ (31) wp.org #3 ↓1 wp.org ranks it 1 place above merit 5 Offload, AI & Optimize with Cloudflare Images 1K+ · 4.9★ (33) wp.org #4 ↓1 wp.org ranks it 1 place above merit 6 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 ↓1 wp.org ranks it 3 places below merit 7 Product Table for WooCommerce 5K+ · 4.8★ (295) wp.org #16 ↑1 wp.org ranks it 9 places below merit 8 Transliterator – Multilingual and Multi-script Text Conversion 3K+ · 4.8★ (96) wp.org #12 ↓2 wp.org ranks it 4 places below merit 9 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #23 ↑1 wp.org ranks it 14 places below merit 10 Cloudflare Image Resizing – Optimize & Accelerate Your Images 200+ · 4.5★ (17) wp.org #8 ↑1 wp.org ranks it 2 places above merit 11 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #15 ↓2 wp.org ranks it 4 places below merit 12 Advanced Datepicker – Restricts Date for Contact Form 7 500+ · 5.0★ (3) wp.org #5 wp.org ranks it 7 places above merit 13 Cache Warmer 1K+ · 4.8★ (21) wp.org #19 wp.org ranks it 6 places below merit 14 Campi Moduli Italiani 400+ · 4.7★ (6) wp.org #10 ↑13 wp.org ranks it 4 places above merit 15 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #24 ↓4 wp.org ranks it 9 places below merit 16 Accept PayPal Payments using Contact Form 7 500+ · 3.6★ (26) wp.org #22 ↓1 wp.org ranks it 6 places below merit 17 Repeater for Contact Form 7 600+ · 5.0★ (2) wp.org #7 wp.org ranks it 10 places above merit 18 Live Carts for WooCommerce: Track Active, Abandoned, and Converted Carts & Wishlists in Real Time! 900+ · 5.0★ (4) wp.org #18 ↓2 19 C3 Cloudfront Cache Controller 3K+ · 4.3★ (3) wp.org #20 ↓5 wp.org ranks it 1 place below merit 20 Contact Form Multi by BestWebSoft – Multiple Forms Plugin for Single WordPress Website 300+ · 3.7★ (3) wp.org #11 wp.org ranks it 9 places above merit 21 Eazy CF Captcha 500+ · 4.0★ (4) wp.org #21 ↓3 22 Lookit Cloudflare Cache Purge 60+ · 0.0★ (0) wp.org #13 ↓1 wp.org ranks it 9 places above merit 23 Geo Controller GPS extension 20+ · 0.0★ (0) wp.org #17 ↑2 wp.org ranks it 6 places above merit 24 Easy IP Blocker 400+ · 5.0★ (1) wp.org #14 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.