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wp.org search vs our merit ranking: “clickable”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clickable”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Clickable Featured Image shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 90+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Embedder – PDF Viewer & Embed PDF Files for WordPress places #11 on merit, 4.7★ from 529 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #1 ↑1 2 Loco Translate 1M+ · 4.8★ (453) wp.org #3 1 too low 3 Make Section & Column Clickable For Elementor 10K+ · 4.8★ (11) wp.org #2 ↓1 1 too high 4 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #6 ↓2 2 too low 5 Ultimate Responsive Image Slider 30K+ · 4.5★ (248) wp.org #12 ↑11 7 too low 6 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #14 ↑1 8 too low 7 Interactive Image Map Plugin – Draw Attention 20K+ · 4.9★ (114) wp.org #9 2 too low 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #16 ↑6 8 too low 9 Kaya QR Code Generator 10K+ · 4.4★ (38) wp.org #8 ↑2 1 too high 10 No Right Click Images 20K+ · 4.7★ (52) wp.org #13 ↓1 3 too low 11 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (529) wp.org #22 ↓10 11 too low 12 Twentig Supercharged Block Editor – Blocks, Patterns, Starter Sites, Portfolio 20K+ · 4.9★ (171) wp.org #23 ↓15 11 too low 13 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #19 ↑7 6 too low 14 WP Call Button – Easy Click to Call Button for WordPress 40K+ · 4.7★ (69) wp.org #21 ↓6 7 too low 15 StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ · 4.2★ (56) wp.org #17 ↑1 2 too low 16 Table Of Content Block – Auto-Generate Clickable Table of Contents 3K+ · 5.0★ (4) wp.org #5 ↑1 11 too high 17 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #20 3 too low 18 Interactive US Map – Create Clickable & Customizable U.S. Maps 300+ · 5.0★ (5) wp.org #7 11 too high 19 Addon Elementor Container Link 2K+ · 5.0★ (4) wp.org #11 8 too high 20 Ultimate Post List 2K+ · 4.6★ (13) wp.org #24 4 too low 21 Shoppable Images (Lookbook) for WooCommerce 5K+ · 4.3★ (12) wp.org #18 ↓3 3 too high 22 Email Address Obfuscation 2K+ · 5.0★ (4) wp.org #15 7 too high 23 Clickable Featured Image 90+ · 3.5★ (2) wp.org #4 ↑1 19 too high 24 Tabbed Contents Block – organize content into neat, clickable tabs 700+ · 5.0★ (1) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.