Variation Swatches for WooCommerce – Color, Image & Size Swatches

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ marco4422

   2mo ago

   This is a very cool plugin to add variation swatches on your woocommerce site, you can add colour, label ecc and it is very easy to use. I contact the support for one little thing and the answer and show me how to fix in 1 day. 5 stars

   Read on wp.org ↗
2. ★★★★★ snakeeeeeeeeeee

   7mo ago

   1 seul mot : PARFAIT !! Cette extension est parfaite, il n’y a rien à redire ! Facile à utiliser, rapide à utiliser, intuitive, customable, je remercie sincèrement du fond du cœur les développeurs pour cette merveille que j’utilise depuis des années ! 🧡💛💚💙

   Read on wp.org ↗
3. ★★★★★ hartzhomestead

   8mo ago

   This plugin works amazingly well to provide a key feature of my website. I dye colorful silk scarves and scrunchies, and the default WooCommerce product page color selector and category page product filters are quite boring. With this Variation Swatches plugin, I created 40px custom color swatches to make the selector and filter both visually appealing and user friendly. Though it’s a free plugin, their tech support quickly helped me get it working right and resolve a couple image and filter related issues as well. I’m very impressed! Thank you.

   Read on wp.org ↗
4. ★★★★★ noobontour024

   1.0y ago

   This plugin is very easy to set up. Also was easy to customise to fit my site’s styling, and an issue I was having (which was caused by my theme) was solved by the dev theme within a day. Definite 5/5 stars!

   Read on wp.org ↗
5. ★★★★★ VanElAl

   1.1y ago

   First off, this is better than the out of the box WooCommerce provides. Very sleek & dynamic. I was needing some help with the colors. The support expert who took my ticket went above & beyond the requirements. I was very impressed and appreciative. It is a great product.

   Read on wp.org ↗
6. ★★★★★ catola

   1.1y ago

   Quick and correct solution

   Read on wp.org ↗
7. ★★★★★ primerpizza

   1.1y ago

   It has the same features as other swatches plugin but it’s free and has excellent support from a reputable plugin developer.

   Read on wp.org ↗
8. ★★★★★ asevims

   1.2y ago

   The plugin is free and works flawlessly. The support team is incredibly fast and resolved my issue in no time. Highly recommended!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.0.13 New – Introduced a CartFlows info page to help users discover checkout optimization features. Improvement – Added filters cfvsw_is_required_screen_for_swatch_types and cfvsw_available_attributes for better customization. 1.0.13
2. — Version 1.0.12 Fix – Fixed the conflict with ‘WooCommerce Load More Products’ plugin & disabled attributes of variations products. Fix – Fixed the conflict with Astra theme ‘Swap image on hover” feature not working when swatches are di 1.0.12
3. — Version 1.0.11 Fix – Resolved the issue where the variation swatch selection did not function properly when jQuery Migrate was disabled in Bricks Builder. Fix – Resolved the issue where the “Out-of-Stock Disable” feature did not work c 1.0.11
4. — Version 1.0.10 Improvement: Updated the WooCommerce HPOS Compatibility. 1.0.10
5. — Version 1.0.9 Fix – Resolved the issue of “Swipe images on hover” feature was not working when using the Astra theme. Fix – Removed error messages related to undefined variables that were appearing on the frontend. Fix – Updated the c 1.0.9
6. — Version 1.0.8 New: Introduced the border width option for the swatch. You can now set a custom border width to your swatches. 1.0.8

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8

Translated into 11 languages, 5 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-01-09 100K+ → 200K+ up after 360 days in tier
2. 2023-01-14 90K+ → 100K+ up after 29 days in tier
3. 2022-12-16 80K+ → 90K+ up after 21 days in tier
4. 2022-11-25 70K+ → 80K+ up after 17 days in tier
5. 2022-11-08 60K+ → 70K+ up after 17 days in tier
6. 2022-10-22 50K+ → 60K+ up after 15 days in tier
7. 2022-10-07 40K+ → 50K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 3 shared tags A
• Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 3 shared tags B
• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 3 shared tags A
• Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 3 shared tags B
• Variation Swatches for WooCommerce 40+ installs · 4.0★ · 3 shared tags D
• Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A

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Drop a live Pulse card for Variation Swatches for WooCommerce – Color, Image & Size Swatches into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce – Color, Image & Size Swatches: 200K+ active installs, 4.6★ (47 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/variation-swatches-woo