Variation Swatches for WooCommerce – Color, Image & Size Swatches
by Brainstorm Force · eCommerce
Also makes 33 other plugins · 7M+ installs across the portfolio →
Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
200K+
≈290K estimated
Momentum
-29%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 87/100. Lift the average: resolve the issues driving the low reviews.
88 health vs 71 average across 9,786 eCommerce plugins
Install conversion
How it's measured →6.4%
of downloads still active
At least 200K of 3.1M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,162 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 68 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 51 reviews, smoothed to 4.35★
5 of 5 tags set · short description in place
3 of 3 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image size | #1 | #1 | 0 |
| size | #1 | #1 | 0 |
| color | #1 | #1 | 0 |
| color swatch | #1 | #2 | 0 |
| variation | #2 | #2 | 0 |
| woocommerce color | #2 | #2 | 0 |
| woocommerce attribute swatches your tag | #2 | #2 | 0 |
| woocommerce color swatches your tag | #2 | #2 | down 1 |
| swatches | #2 | #2 | 0 |
| woocommerce variation swatches your tag | #2 | #2 | 0 |
| variation swatches for woocommerce your tag | #2 | #2 | 0 |
| variation swatches your tag | #2 | #2 | 0 |
| image color | #1 | #1 | 0 |
| extra variation image | #1 | #1 | up 1 |
| product variable color and image swatches | #1 | #1 | 0 |
| variation images | #2 | #2 | 0 |
| fashion | #2 | #3 | 0 |
| woocommerce swatches | #2 | #2 | 0 |
| color swatches | #2 | #2 | down 1 |
| apparel | #2 | #2 | 0 |
482 searches this plugin appeared in over the last 90 days, 20 listed. 401 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “dropdowns”, “force sells” and “variations” (#4, #5 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 172K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.0.14 · 26 Aug 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 2.8 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 1 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ marco44224mo ago
This is a very cool plugin to add variation swatches on your woocommerce site, you can add colour, label ecc and it is very easy to use. I contact the support for one little thing and the answer and show me how to fix in 1 day. 5 stars
Read on wp.org ↗ - ★★★★★ snakeeeeeeeeeee9mo ago
1 seul mot : PARFAIT !! Cette extension est parfaite, il n’y a rien à redire ! Facile à utiliser, rapide à utiliser, intuitive, customable, je remercie sincèrement du fond du cœur les développeurs pour cette merveille que j’utilise depuis des années ! 🧡💛💚💙
Read on wp.org ↗ - ★★★★★ hartzhomestead10mo ago
This plugin works amazingly well to provide a key feature of my website. I dye colorful silk scarves and scrunchies, and the default WooCommerce product page color selector and category page product filters are quite boring. With this Variation Swatches plugin, I created 40px custom color swatches to make the selector and filter both visually appealing and user friendly. Though it’s a free plugin, their tech support quickly helped me get it working right and resolve a couple image and filter related issues as well. I’m very impressed! Thank you.
Read on wp.org ↗ - ★★★★★ noobontour0241.2y ago
This plugin is very easy to set up. Also was easy to customise to fit my site’s styling, and an issue I was having (which was caused by my theme) was solved by the dev theme within a day. Definite 5/5 stars!
Read on wp.org ↗ - ★★★★★ VanElAl1.3y ago
First off, this is better than the out of the box WooCommerce provides. Very sleek & dynamic. I was needing some help with the colors. The support expert who took my ticket went above & beyond the requirements. I was very impressed and appreciative. It is a great product.
Read on wp.org ↗ - ★★★★★ catola1.3y ago
Quick and correct solution
Read on wp.org ↗ - ★★★★★ primerpizza1.3y ago
It has the same features as other swatches plugin but it’s free and has excellent support from a reputable plugin developer.
Read on wp.org ↗ - ★★★★★ asevims1.4y ago
The plugin is free and works flawlessly. The support team is incredibly fast and resolved my issue in no time. Highly recommended!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.13 New – Introduced a CartFlows info page to help users discover checkout optimization features. Improvement – Added filters cfvsw_is_required_screen_for_swatch_types and cfvsw_available_attributes for better customization. 1.0.13
- — Version 1.0.12 Fix – Fixed the conflict with ‘WooCommerce Load More Products’ plugin & disabled attributes of variations products. Fix – Fixed the conflict with Astra theme ‘Swap image on hover” feature not working when swatches are di 1.0.12
- — Version 1.0.11 Fix – Resolved the issue where the variation swatch selection did not function properly when jQuery Migrate was disabled in Bricks Builder. Fix – Resolved the issue where the “Out-of-Stock Disable” feature did not work c 1.0.11
- — Version 1.0.10 Improvement: Updated the WooCommerce HPOS Compatibility. 1.0.10
- — Version 1.0.9 Fix – Resolved the issue of “Swipe images on hover” feature was not working when using the Astra theme. Fix – Removed error messages related to undefined variables that were appearing on the frontend. Fix – Updated the c 1.0.9
- — Version 1.0.8 New: Introduced the border width option for the swatch. You can now set a custom border width to your swatches. 1.0.8
Languages
via translate.wordpress.orgTranslated into 13 languages, 7 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers d..."
- ✓ Has a FAQ 18 questions in the FAQ.
- ✓ FAQ asks real questions 18 of 18 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "perfect for", "ideal for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 9 more.
- ✓ Headings and lists 20 headings and 2 lists.
- ✓ Enough to quote 7,179 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("woocommerce attribute swatches", "woocommerce color swatches", "woocommerce variation swatches" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-01-09 100K+ → 200K+ up after 360 days in tier
- 2023-01-14 90K+ → 100K+ up after 29 days in tier
- 2022-12-16 80K+ → 90K+ up after 21 days in tier
- 2022-11-25 70K+ → 80K+ up after 17 days in tier
- 2022-11-08 60K+ → 70K+ up after 17 days in tier
- 2022-10-22 50K+ → 60K+ up after 15 days in tier
- 2022-10-07 40K+ → 50K+ up after 6 days in tier
- 2022-10-01 20K+ → 40K+ up after 30 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SparkSwipe Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags -
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 3 shared tags A -
Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 3 shared tags B -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 3 shared tags A -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 3 shared tags B -
Variation Swatches for WooCommerce 40+ installs · 4.0★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce – Color, Image & Size Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/variation-swatches-woo" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce – Color, Image & Size Swatches — Plugin Pulse"></iframe> Variation Swatches for WooCommerce – Color, Image & Size Swatches: 200K+ active installs, 4.6★ (51 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/variation-swatches-woo
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.