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wp.org search vs our merit ranking: “cognito”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cognito”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SAML IDP – Login with WordPress Users via SAML SSO shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

JWT Authentication for WP REST APIs places #5 on merit, 4.4★ from 74 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #2 1 too low 2 Cognito Forms 2K+ · 4.0★ (19) wp.org #1 1 too high 3 SAML IDP (Identity Provider) – Login with Website Users 600+ · 4.8★ (62) wp.org #4 1 too low 4 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #7 3 too low 5 JWT Authentication for WP REST APIs 10K+ · 4.4★ (74) wp.org #14 9 too low 6 WP Login and Register using JWT 100+ · 5.0★ (5) wp.org #6 7 Affiliate Super Assistent 1K+ · 4.6★ (36) wp.org #17 10 too low 8 Login with Cognito 50+ · 0.0★ (0) wp.org #3 5 too high 9 O OAuth client Single Sign On for WordPress ( OAuth 2.0 SSO ) 200+ · 4.1★ (8) wp.org #15 6 too low 10 Gatey – Login & SSO with Amazon Cognito 10+ · 5.0★ (1) wp.org #5 5 too high 11 SmartCloud Flow – Block‑based Forms & Workflow Automation 10+ · 0.0★ (0) wp.org #8 ↑1 3 too high 12 SmartCloud AI-Kit – Chatbot and Semantic Search 10+ · 0.0★ (0) wp.org #9 ↑1 3 too high 13 Raiffeisen Payment Gateway 300+ · 5.0★ (2) wp.org #16 3 too low 14 SmartCloud Agent Composer — · 0.0★ (0) wp.org #11 ↑1 3 too high 15 MUTE – Contact Form Spam Blocker Without CAPTCHA 10+ · 5.0★ (2) wp.org #19 4 too low 16 SmartCloud Static Publisher 10+ · 0.0★ (0) wp.org #12 ↑1 4 too high 17 SAML IDP – Login with WordPress Users via SAML SSO — · 5.0★ (1) wp.org #10 ↑1 7 too high 18 Akashic Health Records Patient Portal — · 0.0★ (0) wp.org #13 5 too high 19 TWX-Chat – AI Chatbot with Talking Avatars 10+ · 5.0★ (1) wp.org #18 1 too high 20 Image Plus 10+ · 5.0★ (1) wp.org #20

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.