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wp.org search vs our merit ranking: “comment to dm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “comment to dm”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Chatbot, Support Automation, Live Chat, Social Automation, Booking & CRM Solution – Helpmate shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable Comments 1M+ · 4.7★ (281) wp.org #1 2 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #2 3 Auto DM Studio by LidnTech — · 0.0★ (0) wp.org #3 4 LystoSync for eBay 10+ · 5.0★ (2) wp.org #5 1 too low 5 AADMY – Add Auto Date Month Year Into Posts 400+ · 5.0★ (4) wp.org #10 ↓1 5 too low 6 Chat33 – Social Media Auto Post & Comment to DM — · 0.0★ (0) wp.org #4 2 too high 7 Friends 900+ · 5.0★ (7) wp.org #21 ↓3 14 too low 8 BotPenguin – Generative AI Chatbot with Live Chat & ChatGPT 600+ · 0.0★ (0) wp.org #6 2 too high 9 Bugalou for WooCommerce – Live Chat, Order Answers & Sale Banners — · 5.0★ (4) wp.org #20 11 too low 10 NotFair 60+ · 0.0★ (0) wp.org #8 2 too high 11 Akukita Chat with AI Translation — · 5.0★ (2) wp.org #13 2 too low 12 DialogPay AI Orders, Abandoned Cart & Chat for WooCommerce — · 0.0★ (0) wp.org #9 ↓1 3 too high 13 AI Chatbot, Support Automation, Live Chat, Social Automation, Booking & CRM Solution – Helpmate 10+ · 5.0★ (1) wp.org #7 6 too high 14 Jumplinks Flow – Client Feedback & Editorial Workflow — · 0.0★ (0) wp.org #11 ↑1 3 too high 15 PandaChat Live AI Chat 10+ · 0.0★ (0) wp.org #12 ↓1 3 too high 16 Appointly 100+ · 0.0★ (0) wp.org #14 2 too high 17 AcceGuru – Accessibility Scanner, Auto-Fixer & AI Alt Text 10+ · 0.0★ (0) wp.org #15 2 too high 18 Sekkei – Section Planner & Workflow Toolkit for Elementor — · 0.0★ (0) wp.org #17 ↓1 1 too high 19 Wizybot 10+ · 0.0★ (0) wp.org #18 ↓1 1 too high 20 LystoSync for Etsy — · 0.0★ (0) wp.org #19 1 too high 21 Bugalou – Live Chat, AI Chatbot & Announcement Bar — · 5.0★ (1) wp.org #16 5 too high 22 IotaBot — · 0.0★ (0) wp.org #22 ↓3 23 Alesta 10+ · 0.0★ (0) wp.org #23 ↓3 24 AskAny – AI Chatbot with RAG, Live Agent and Order Tracking 10+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.