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wp.org search vs our merit ranking: “complaints book”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “complaints book”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Naked Cat Logo for Livro de Reclamações Eletrónico shows at wp.org #3 but places #7 on merit, a gap of 4 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Live Chat by Formilla – Real-time Chat & Chatbots Plugin places #2 on merit, 4.8★ from 116 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Libro de Reclamaciones y Quejas 3K+ · 3.8★ (10) wp.org #1 2 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #8 ↓1 6 too low 3 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #6 ↓1 3 too low 4 Edroz Libro de Reclamaciones 50+ · 5.0★ (3) wp.org #2 2 too high 5 Ultimate Reviews 400+ · 4.1★ (60) wp.org #9 ↓1 4 too low 6 Booking Calendar Contact Form 500+ · 3.6★ (32) wp.org #15 ↓1 9 too low 7 Naked Cat Logo for Livro de Reclamações Eletrónico 30+ · 5.0★ (1) wp.org #3 ↓1 4 too high 8 Reycob Libro de Reclamaciones Peru 60+ · 0.0★ (0) wp.org #4 4 too high 9 Libro de Reclamaciones para Perú 200+ · 0.0★ (0) wp.org #5 ↓2 4 too high 10 NevronixAI – Digital Humans – Boost Sales, Capture More Leads, and Reduce Support Costs 10+ · 5.0★ (2) wp.org #10 ↓1 11 Formulario para Libro de Reclamaciones en Perú 40+ · 0.0★ (0) wp.org #7 ↓1 4 too high 12 Conecta-Reclamos — · 0.0★ (0) wp.org #11 1 too high 13 360 Reclamaciones — · 0.0★ (0) wp.org #12 1 too high 14 Desarrolloperu Libro de Reclamaciones Lite — · 0.0★ (0) wp.org #14 ↓4 15 Redono – Returns and RMA for WooCommerce — · 5.0★ (1) wp.org #13 2 too high 16 HolmesPortfolio Forms – Multi-step Form Builder Built for Accessibility — · 0.0★ (0) wp.org #17 1 too low 17 Gather Grove Booking — · 0.0★ (0) wp.org #19 ↓2 2 too low 18 Deftmind Hookwright – Webhooks, REST API, Data Display & AI Chat — · 0.0★ (0) wp.org #20 ↓2 2 too low 19 Ask My Content – AI Search Chatbot 20+ · 5.0★ (1) wp.org #16 ↓1 3 too high 20 ConferenceManager — · 0.0★ (0) wp.org #22 ↓2 2 too low 21 Alynivo – Live Chat & AI Chatbot for Customer Support — · 5.0★ (1) wp.org #18 ↓2 3 too high 22 WPEForm Lite – Drag and Drop Live Form Builder for Contact, Payment & Quiz Forms 20+ · 5.0★ (1) wp.org #21 ↓2 1 too high 23 N Now Reading Redux 10+ · 3.0★ (1) wp.org #23 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.