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wp.org search vs our merit ranking: “concat”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “concat”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 17. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Custom Fields: Multiple Coordinates shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 10+ installs carry it up the search order; its 2.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Newsletters places #3 on merit, 4.7★ from 246 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Related Posts for WordPress 10K+ · 4.6★ (325) wp.org #5 4 too low 2 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #6 4 too low 3 Newsletters 2K+ · 4.7★ (246) wp.org #9 6 too low 4 Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) wp.org #2 2 too high 5 WC Pickup Store 2K+ · 4.7★ (25) wp.org #8 3 too low 6 OpenStation – Admin Dashboard Notes, Custom Dashboard, AI Assistant & PWA 1K+ · 5.0★ (23) wp.org #10 4 too low 7 P Page Optimize 200K+ · 3.0★ (5) wp.org #1 6 too high 8 B Better Website Performance — · 0.0★ (0) wp.org #4 4 too high 9 Advanced Invisible Anti-Spam 200+ · 4.4★ (7) wp.org #17 8 too low 10 MIS-Tech Team Directory – Staff Directory, Team Members & Employee Profile Plugin — · 5.0★ (2) wp.org #11 1 too low 11 I InstaMigrate 1K+ · 0.0★ (0) wp.org #7 4 too high 12 Advanced Custom Fields: Multiple Coordinates 10+ · 2.3★ (4) wp.org #3 9 too high 13 Spikkl Address Lookup 30+ · 5.0★ (2) wp.org #15 2 too low 14 S SeoCms Post Archival System — · 0.0★ (0) wp.org #13 1 too high 15 Concat Parent Page Slugs — · 0.0★ (0) wp.org #14 1 too high 16 LoginShield for WordPress 10+ · 0.0★ (0) wp.org #16 17 S Smart Phone Addon for Ninja Forms 200+ · 3.5★ (2) wp.org #12 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.