Newsletters
by Tribulant Software · Email & Marketing
Also makes 6 other plugins · 17.6K+ installs across the portfolio →
Newsletter plugin for WordPress to capture subscribers and send beautiful, bulk newsletter emails.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Open vulnerability
Active installs
2K+
≈2.5K estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: Swap “bulk email”, “email” and “subscribers” for “email newsletters”, “imap” and “dkim”. “bulk email” isn't earning its slot: you're not in the first 24 results for its own search. “email newsletters” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “imap” sits at #9 untagged, close enough for a declared tag to move it up. “subscribers” isn't earning its slot: you're not in the first 24 results for its own search. “dkim” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 2K of 319.7K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 246 reviews, smoothed to 4.60★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| newsletters your tag | #5 | #9 | 0 |
| mailing list your tag | #12 | #9 | up 1 |
| newsletter | #13 | #11 | up 2 |
| email newsletters | #9 | #11 | 0 |
| imap | #9 | #6 | 0 |
| dkim | #12 | #7 | 0 |
| newsletter widget | #13 | #13 | up 2 |
| simple newsletter | #8 | #9 | up 1 |
| newsletter subscription | #15 | #15 | 0 |
| newsletter tool | #9 | #11 | up 1 |
| postmark | #22 | #15 | down 2 |
| email newsletter | #24 | #18 | 0 |
| autoresponder | #23 | #16 | up 1 |
| mailing | #24 | #16 | down 2 |
| newsletter subscribers | #16 | #13 | 0 |
| wordpress newsletter | #18 | #18 | 0 |
| newsletter wordpress plugin | #24 | #21 | down 2 |
| bulk email your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| subscribers your tag | Not in the top 24 | ||
107 searches this plugin appeared in over the last 90 days, 17 listed. 90 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “bulk email”, “email” and “subscribers” for “email newsletters”, “imap” and “dkim”. “bulk email” isn't earning its slot: you're not in the first 24 results for its own search. “email newsletters” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “imap” sits at #9 untagged, close enough for a declared tag to move it up. “subscribers” isn't earning its slot: you're not in the first 24 results for its own search. “dkim” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “mailing list”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
12d ago
latest release · v4.18.2 · 20 Oct 2026
129
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; the previous band took 2.6 years to cross, which places it about 51% of the way through.
Install history since 19 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Justin5mo ago
Nowhere did I see the 500 subscriber limit, not until I investigated the logs when I wondered why it wasn’t sending. Uninstalling.
Read on wp.org ↗ - ★★★★★ wpvolker19mo ago
can recommend.
Read on wp.org ↗ - ★★★★★ imijam1.2y ago
Great plugin with excellent support! This is one of the few newsletter plugins that works well and allows you to send PDF attachments with your message. Recently, we encountered a problem sending newsletters. We couldn’t figure it out and contacted Tribulant for advice. The support team was very friendly and quickly resolved the issue.
Read on wp.org ↗ - ★★★★★ gutte1.5y ago
I have used this plugin for quite some time. But it was tiresome to set up and to customize. And I newer really was sure how the newsletters would show up when received by customers. I tested it, but sometimes the header would not show up.I finally left it and opted by a online newsletter/email system, that is sooo much easier to handle. This topic was modified 1 year, 2 months ago by gutte. This topic was modified 1 year, 2 months ago by gutte.
Read on wp.org ↗ - ★★★★★ gattodigital3.1y ago
Not happy with the harrassing notice every time I log in to WordPress to leave a review. Also, the output HTML is extremely junky. Other than that, the free version more or less meets functionality.
Read on wp.org ↗ - ★★★★★ herbert3.3y ago
Had a problem with the plugin, got some strange errors on cloning newsletters with content areas and also on sending through Mailgun api. Opened ticket in Tribulant support and after a good week they had it fixed. Great service.
Read on wp.org ↗ - ★★★★★ dave100013.5y ago
I’m rooting for this one to get better. When functional, it can be good. That said, its functionality has proved to be rather volatile at times. Regarding customer service, there’s room for improvement. I have received some help from them and it’s been appreciated when it came through. That said, the predictability of timely responses isn’t there. That can be frustrating when issues arise (and they often do). This topic was modified 3 years, 2 months ago by dave10001. This topic was modified 3 years, 2 months ago by dave10001. This topic was modified 3 years, 1 month ago by dave10001. This topic was modified 3 years, 1 month ago by dave10001. This topic was modified 3 years, 1 month ago by dave10001. This topic was modified 3 years ago by dave10001. This topic was modified 3 years ago by dave10001. This topic was modified 3 years ago by dave10001.
Read on wp.org ↗ - ★★★★★ vagtech3.5y ago
Our email system has been through many different companies trying to get out of spam folders and into the inbox. all of them said they guaranteed results. but the only results were to be listed on spam lists because of shared IP address or entire IP blocks being listed and we just happen to be in a bad IP network. once we started using Tribulant our numbers to the inbox almost quadrupled because we were using our own server and not a service. And after their support team showed us how our site was slow and how to fix it, along with the updates they have helped us with regarding our send rate issues, i couldn’t be happier with the software or their service. we have even transferred from our old hosting service to tribulants hosting for a much faster and flexible system then our old expensive “daddy”. as to the software itself… its very flexible and has many features that more expensive services do not have. the ability to use your hosting server or an external smtp server for sending makes it useable if you already have a SMTP service you send through. the bounce and unsubscribe features are automatic when setup correctly and make you fully compliant with the BIG 4 mail services (gmail, aol, hotmail, and yahoo) along with all the rest as far as removal of unhappy recipients. The Newsletter Creator is simple to learn and use as well as fully customizable to make it look and feel like a part of your website…or be something completely new each mail you send. the mailing lists being a separate list than the website user list was a major factor for us but its ability to link to a site user would be very useful in others cases. stuff i haven’t even got to tinker with yet are the ability to customize the sign up and list management pages for the subscribers. or the subscription to multiple lists for different send rates (day/week/month) or products or whatever… and the cost makes it a tool that can grow as you do and not kill your bank account just to try. and the MANY more features i haven’t list here, are the reason im leaving this long review. I hope this helps someone make a decision… because Tribulant helped us, Im sure they could help you.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (4.18.2). 44 of 45 disclosed are patched.
- Patched Medium · 5.3 Newsletters <= 4.18.1 - Authenticated (Subscriber+) SQL Injection via 'id' Parameter ↗2026-10-30 CVE-2026-101325 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.18.1 Patched in 4.18.2
- 2026-10-22 CVE-2026-111402 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.18.1 Patched in 4.18.2
- 2026-09-21 CVE-2026-16264 Authorization Bypass Through User-Controlled Key Affects <= 4.18.0 Patched in 4.18.1
- 2026-09-17 CVE-2026-66619 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.18 Patched in 4.18.1
- 2026-08-27 CVE-2026-17520 Generation of Predictable Numbers or Identifiers Affects < 4.17 Patched in 4.17
- Patched Medium · 6.4 Newsletters <= 4.15 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'link' Shortcode Attribute ↗2026-07-28 CVE-2026-12939 Improper Neutralization of Input During Web Page Generation Affects <= 4.15 Patched in 4.16
- Patched Medium · 6.4 Newsletters <= 4.15 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'target' Shortcode Attribute ↗2026-07-28 CVE-2026-12938 Improper Neutralization of Input During Web Page Generation Affects <= 4.15 Patched in 4.16
- 2026-07-08 CVE-2026-57394 Improper Neutralization of Input During Web Page Generation Affects <= 4.14 Patched in 4.15
- Patched High · 7.5 Newsletters <= 4.13 - Unauthenticated SQL Injection via wpmlsubscriber_id Parameter ↗2026-06-09 CVE-2026-3018 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.13 Patched in 4.14
- Patched Medium · 6.4 Newsletters <= 4.12 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-12-28 CVE-2025-69020 Improper Neutralization of Input During Web Page Generation Affects <= 4.12 Patched in 4.13
- 2025-07-29 CVE-2025-54034 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 4.10 Patched in 4.11
- 2025-05-30 CVE-2025-4857 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.9.9.9 Patched in 4.10
- Patched Medium · 6.5 Newsletters <= 4.9.9.8 - Authenticated (Contributor+) SQL Injection orderby Parameter ↗2025-05-12 CVE-2025-3107 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.9.9.8 Patched in 4.9.9.9
- 2025-03-27 CVE-2025-30921 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.9.9.7 Patched in 4.9.9.8
- 2025-03-25 CVE-2025-2009 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.9.7 Patched in 4.9.9.8
- 2025-03-21 CVE-2024-13739 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.9.7 Patched in 4.9.9.8
- 2024-12-26 CVE-2025-24599 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.9.6 Patched in 4.9.9.7
- Patched Medium · 6.4 Newsletters <= 4.9.9.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via newsletters_video Shortcode ↗2024-10-28 CVE-2024-10181 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.9.4 Patched in 4.9.9.5
- 2024-09-27 CVE-2024-47346 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.9.1 Patched in 4.9.9.2
- 2024-08-16 CVE-2024-43279 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.8 Patched in 4.9.9
- 2024-08-14 CVE-2024-7411 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.9.9 Patched in 4.9.9.1
- 2024-06-06 CVE-2024-35718 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.5 Patched in 4.9.6
- 2024-04-22 CVE-2024-32953 Insertion of Sensitive Information into Log File Affects <= 4.9.5 Patched in 4.9.6
- 2024-04-22 CVE-2024-32954 Unrestricted Upload of File with Dangerous Type Affects <= 4.9.5 Patched in 4.9.6
- 2023-10-05 CVE-2023-4797 Improper Neutralization of Special Elements used in an OS Command Affects <= 4.9.2 Patched in 4.9.3
- 2019-07-01 CVE-2019-14788 Improper Limitation of a Pathname to a Restricted Directory Affects < 4.6.19 Patched in 4.6.19
- 2019-07-01 CVE-2019-14787 Improper Neutralization of Input During Web Page Generation Affects < 4.6.19 Patched in 4.6.19
- 2017-05-29 Improper Neutralization of Input During Web Page Generation Affects <= 4.6.5.2 Patched in 4.6.5.3
- 2017-05-29 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.6.4.2 Patched in 4.6.4.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Newsletters when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Newsletter plugin for WordPress to capture subscribers and send beautiful, bulk newsletter emails."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Gravity Forms, PayPal and 4 more.
- ✓ Headings and lists 9 headings and 5 lists.
- ✓ Enough to quote 6,334 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "bulk email" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-27 3K+ → 2K+ down after 943 days in tier
- 2022-12-27 4K+ → 3K+ down after 497 days in tier
- 2021-08-17 5K+ → 4K+ down after 330 days in tier
- 2020-09-21 6K+ → 5K+ down after 430 days in tier
- 2019-07-19 8K+ → 6K+ down after 104 days in tier
- 2019-04-06 9K+ → 8K+ down after 509 days in tier
- 2017-11-13 8K+ → 9K+ up after 128 days in tier
- 2017-07-08 9K+ → 8K+ down after 201 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Marketing Plugin – WP Email Capture 1K+ installs · 4.2★ · 2 shared tags B -
Contact Form 7 GetResponse Extension 1K+ installs · 4.0★ · 2 shared tags A -
NewsmanApp 500+ installs · 3.9★ · 2 shared tags B -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Newsletters into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/newsletters-lite" width="480" height="300" style="border:0" loading="lazy" title="Newsletters — Plugin Pulse"></iframe> Newsletters: 2K+ active installs, 4.7★ (246 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/newsletters-lite
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