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wp.org search vs our merit ranking: “contact form 7 grid builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contact form 7 grid builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Contact Form 7 styler for Elementor Page Builder shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 800+ installs carry it up the search order; its 3.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #12 on merit, 4.9★ from 1,680 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #3 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #5 wp.org ranks it 1 place below merit 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #6 wp.org ranks it 1 place below merit 6 Smart Grid-Layout Design for Contact Form 7 10K+ · 4.5★ (72) wp.org #4 wp.org ranks it 2 places above merit 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #7 ↑1 8 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #10 ↑1 wp.org ranks it 2 places below merit 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #8 wp.org ranks it 1 place above merit 10 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #16 ↓1 wp.org ranks it 6 places below merit 11 Void Contact Form 7 Widget For Elementor Page Builder 10K+ · 4.9★ (103) wp.org #13 ↓3 wp.org ranks it 2 places below merit 12 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #19 ↓1 wp.org ranks it 7 places below merit 13 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #17 ↓1 wp.org ranks it 4 places below merit 14 Kali Forms — Contact Form & Drag-and-Drop Builder 10K+ · 4.8★ (89) wp.org #14 ↓2 15 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #9 ↓2 wp.org ranks it 6 places above merit 16 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #22 wp.org ranks it 6 places below merit 17 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #15 ↓2 wp.org ranks it 2 places above merit 18 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #12 ↑2 wp.org ranks it 6 places above merit 19 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #21 wp.org ranks it 2 places below merit 20 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #18 ↓1 wp.org ranks it 2 places above merit 21 Bold Page Builder 40K+ · 3.6★ (66) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 Themify Builder 6K+ · 3.9★ (24) wp.org #20 ↓1 wp.org ranks it 2 places above merit 23 Contact Form 7 styler for Elementor Page Builder 800+ · 3.3★ (3) wp.org #11 ↓2 wp.org ranks it 12 places above merit 24 Contact Form Plugin 2K+ · 2.8★ (17) wp.org #23 ↓2 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.