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wp.org search vs our merit ranking: “content duplicate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “content duplicate”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #3 but places #11 on merit, a gap of 8 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #5 on merit, 4.8★ from 27821 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #1 2 Duplicate Page 3M+ · 4.8★ (466) wp.org #2 3 Duplicate Post 300K+ · 4.9★ (1623) wp.org #6 ↓1 3 too low 4 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #9 ↓1 5 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #12 ↓1 7 too low 6 Delete Duplicate Posts 10K+ · 4.8★ (153) wp.org #8 ↓1 2 too low 7 Toolkit for Polylang – Translation Inspector & Duplicate Content 10K+ · 4.5★ (33) wp.org #5 ↓1 2 too high 8 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #4 ↓1 4 too high 9 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #13 ↓1 4 too low 10 D Duplicate Menu 100K+ · 4.6★ (104) wp.org #11 ↓1 1 too low 11 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #3 ↑6 8 too high 12 Content Aware Sidebars – Fastest Widget Area Plugin 30K+ · 4.9★ (724) wp.org #18 6 too low 13 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #21 8 too low 14 PublishPress Revisions: Duplicate Posts, Submit, Approve and Schedule Content Changes 10K+ · 4.6★ (66) wp.org #16 ↓1 2 too low 15 Duplicate Page and Post 70K+ · 4.6★ (29) wp.org #7 ↓1 8 too high 16 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #19 3 too low 17 Duplicate PP 10K+ · 4.4★ (19) wp.org #10 7 too high 18 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #14 ↓1 4 too high 19 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #22 3 too low 20 Easy Duplicate Woo Order 1K+ · 4.7★ (21) wp.org #23 3 too low 21 Duplicate Page or Post 9K+ · 4.0★ (8) wp.org #17 4 too high 22 Duplicate Killer – Prevent Duplicate Form Submissions 1K+ · 5.0★ (3) wp.org #15 ↓1 7 too high 23 Duplicate Title Validator 300+ · 5.0★ (4) wp.org #20 3 too high 24 Clone / Duplicate Orders for WooCommerce 1K+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.