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wp.org search vs our merit ranking: “copy and paste”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy and paste”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 4.2★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #10 on merit, 4.9★ from 4515 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #2 1 too low 2 File Manager 1M+ · 4.6★ (1492) wp.org #4 2 too low 3 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #3 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #10 ↑2 6 too low 5 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #5 ↑1 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #12 6 too low 7 The Paste 9K+ · 4.8★ (35) wp.org #6 ↓1 1 too high 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #17 ↓4 9 too low 9 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #1 8 too high 10 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #24 ↓4 14 too low 11 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #22 ↓5 11 too low 12 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #13 ↓2 1 too low 13 FileOrganizer – WordPress File Manager 200K+ · 4.8★ (49) wp.org #11 ↓2 2 too high 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #21 ↓2 7 too low 15 Testimonial – Testimonial Slider and Showcase Plugin 20K+ · 4.6★ (67) wp.org #14 ↑4 1 too high 16 Doubly – Cross Domain Copy Paste for WordPress 10K+ · 4.4★ (14) wp.org #8 ↓1 8 too high 17 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #18 ↓8 1 too low 18 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #7 11 too high 19 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #15 4 too high 20 Iconic Copy Text Blocks 400+ · 5.0★ (3) wp.org #9 ↓1 11 too high 21 C Copy/Paste FlexContent Blocks for ACF 1K+ · 5.0★ (3) wp.org #19 ↓5 2 too high 22 Magic Copy for Elementor – Cross Domain Copy Paste & Page Duplicator 20+ · 5.0★ (2) wp.org #16 6 too high 23 M MenuItem Copy & Paste 50+ · 0.0★ (0) wp.org #20 ↓4 3 too high 24 Spreadsheet Paste Block 300+ · 0.0★ (0) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.