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wp.org search vs our merit ranking: “copy text clipboard”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy text clipboard”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ElemCopy – Text Copy Button for Elementor shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 400+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) places #5 on merit, 4.9★ from 1,199 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #9 ↓3 wp.org ranks it 7 places below merit 3 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #14 ↑1 wp.org ranks it 11 places below merit 4 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #10 ↑1 wp.org ranks it 6 places below merit 5 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #22 wp.org ranks it 17 places below merit 6 Code Click to Copy 700+ · 4.7★ (14) wp.org #7 ↑2 wp.org ranks it 1 place below merit 7 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (297) wp.org #21 ↓1 wp.org ranks it 14 places below merit 8 Smart Grid-Layout Design for Contact Form 7 10K+ · 4.5★ (72) wp.org #16 ↑5 wp.org ranks it 8 places below merit 9 Click To Copy – Copy Text or Code to Clipboard Instantly 900+ · 5.0★ (2) wp.org #2 wp.org ranks it 7 places above merit 10 Iconic Copy Text Blocks 400+ · 5.0★ (3) wp.org #3 wp.org ranks it 7 places above merit 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #19 ↓6 wp.org ranks it 8 places below merit 12 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #23 wp.org ranks it 11 places below merit 13 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #11 ↑1 wp.org ranks it 2 places above merit 14 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #24 wp.org ranks it 10 places below merit 15 The Paste 9K+ · 4.8★ (35) wp.org #20 ↓2 wp.org ranks it 5 places below merit 16 Bold Page Builder 40K+ · 3.6★ (66) wp.org #17 ↓1 wp.org ranks it 1 place below merit 17 Doubly – Cross Domain Copy Paste for WordPress 10K+ · 4.4★ (14) wp.org #15 ↓1 wp.org ranks it 2 places above merit 18 Text Case Converter 300+ · 4.0★ (4) wp.org #5 wp.org ranks it 13 places above merit 19 ElemCopy – Text Copy Button for Elementor 400+ · 5.0★ (2) wp.org #4 wp.org ranks it 15 places above merit 20 Advanced Content Copy 30+ · 4.0★ (1) wp.org #6 ↑1 wp.org ranks it 14 places above merit 21 Magic Copy for Elementor – Cross Domain Copy Paste & Page Duplicator 20+ · 5.0★ (2) wp.org #12 ↑7 wp.org ranks it 9 places above merit 22 QuoteFrameShare – Beautiful Blockquotes with Citation, Copy & Social Share 20+ · 5.0★ (2) wp.org #13 ↓3 wp.org ranks it 9 places above merit 23 RobArt Text Collector 40+ · 5.0★ (1) wp.org #8 wp.org ranks it 15 places above merit 24 Code Block Copy Button 100+ · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.