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wp.org search vs our merit ranking: “custom divi”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom divi”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14387 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Popups for Divi 100K+ · 4.8★ (442) wp.org #1 ↑3 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #2 ↓1 3 Simple Custom Post Order 300K+ · 4.8★ (587) wp.org #5 ↑1 2 too low 4 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 200K+ · 4.8★ (109) wp.org #4 ↓1 5 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #6 ↓1 1 too low 6 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #3 ↓1 3 too high 7 Divi Carousel Lite – Make Carousels for Divi 5 30K+ · 4.8★ (146) wp.org #7 8 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #19 11 too low 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #22 ↑1 13 too low 10 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #21 11 too low 11 Content Visibility for Divi Builder 2K+ · 4.8★ (101) wp.org #17 ↑1 6 too low 12 Breadcrumbs Divi Module 10K+ · 4.5★ (14) wp.org #8 4 too high 13 Lightbox Images for Divi Enhanced 4K+ · 5.0★ (15) wp.org #10 3 too high 14 Flip Cards Module For Divi 3K+ · 4.9★ (32) wp.org #14 15 Post Carousel Divi 2K+ · 4.9★ (12) wp.org #11 4 too high 16 Surbma | Divi & Gravity Forms 9K+ · 5.0★ (21) wp.org #16 17 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #9 8 too high 18 Divi Carousel Lite – Responsive Carousel & Slider Modules for Divi Builder 6K+ · 4.0★ (20) wp.org #12 6 too high 19 Events Calendar Modules for Divi 2K+ · 5.0★ (7) wp.org #13 6 too high 20 Layouts for Divi 1K+ · 5.0★ (5) wp.org #15 5 too high 21 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #23 2 too low 22 Contact Form DB Divi 3K+ · 3.9★ (9) wp.org #18 ↓1 4 too high 23 Language Switcher for Polylang – Elementor, Gutenberg, & Divi 1K+ · 5.0★ (2) wp.org #24 ↓2 1 too low 24 CT Divi ACF Masonry Gallery 200+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.