Popups for Divi
by Tim Strifler · Email & Marketing
Also makes 1 other plugin · 150K+ installs across the portfolio →
A quick and easy way to create Popup layers inside the Divi Visual Builder!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-18%
downloads vs prior 30d
Biggest opportunity: Add “marketing popup”, “email popup” and “email optin” to your wp.org tags. You rank #10, #15 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
91 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →5.8%
of downloads still active
At least 100K of 1.7M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 4 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.8★ over 442 reviews, smoothed to 4.73★
3 of 5 tags set · short description in place
2 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
69
Momentum
Gaining ground
+2.8
Velocity
places per keyword, 28d
71%
Breadth
of keywords climbing, 28d
+2.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popups | #1 | #1 | up 1 |
| divi your tag | #1 | #1 | 0 |
| free popups | #1 | #1 | up 1 |
| divi plugins | #1 | #1 | up 2 |
| custom divi | #1 | #1 | up 3 |
| divi plugin | #2 | #2 | up 3 |
| divi page builder | #2 | #2 | up 4 |
| layers | #5 | #5 | up 4 |
| divi builder | #2 | #2 | up 6 |
| popup your tag | #8 | #6 | up 7 |
| divi builder plugin | #3 | #3 | 0 |
| quick box popup | #3 | #2 | 0 |
| quick popup | #3 | #2 | 0 |
| divi 5 | #3 | #2 | up 1 |
| marketing popup | #10 | #6 | up 8 |
| popup quick view | #6 | #3 | up 5 |
| wp popups | #7 | #6 | 0 |
| quick view popup | #7 | #4 | up 7 |
| visual builder | #20 | #16 | down 1 |
| simple popup | #8 | #5 | up 10 |
| marketing your tag | Not in the top 24 | ||
211 searches this plugin appeared in over the last 90 days, 20 listed. 180 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “marketing popup”, “email popup” and “email optin” to your wp.org tags. You rank #10, #15 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 158.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
4d ago
latest release · v3.2.9 · 28 Oct 2026
43
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 3.3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 12 May 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Deepak Kumar3mo ago
Popups for Divi is an excellent plugin that integrates seamlessly with the Divi Builder. It makes creating professional popups simple without requiring custom code. The interface is intuitive, the setup process is straightforward, and the customization options are flexible enough for most use cases.
Read on wp.org ↗ - ★★★★★ leonjanzen4mo ago
It works great, and is much easier to use than a previous popup plugin that I used. This one shows the content right on the page where the popup is used.
Read on wp.org ↗ - ★★★★★ klynam6mo ago
EDIT: In comm with plugin author who courteously reached out. I will update my review once we’ve had a chance to connect on the issues I found when using this w/ Divi 5.4.1… This topic was modified 2 months, 1 week ago by klynam. Reason: author reached out This topic was modified 2 months, 1 week ago by klynam.
Read on wp.org ↗ - ★★★★★ senex7mo ago
This plugin works great. It has the exceptional advantage in that it is implemented as though it were an extension of the Divi theme, so it integrates perfectly with the UI.
Read on wp.org ↗ - ★★★★★ danielbecerra7mo ago
The best and easy way to improve Popups, try it and you will love it!
Read on wp.org ↗ - ★★★★★ alex18067mo ago
tick your section to make it a popup, that’s it you have a popup !
Read on wp.org ↗ - ★★★★★ nintro777mo ago
Yes, this one is really easy to configure, with full DIVI customization included. I am looking no further. Appreciated
Read on wp.org ↗ - ★★★★★ freddecarcans9mo ago
Excellent plugin merci ! Vivement la compatibilité avec Divi 5…
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.7 Fix: Functionality to detect Popup triggers in Divi 5 3.2.7
- — Version 3.2.6 Fix: Visual Builder notice error related to Divi 5 conversion outline 3.2.6
- — Version 3.2.5 Improve support for Divi 5 Improve functionality to trigger Popups 3.2.5
- — Version 3.2.4 Improve functionality to detect Popup triggers Add Popup Settings panel in Divi 5 Section module Fix: Front-end JavaScript files are now included regardless of post status 3.2.4
- — Version 3.2.3 Plugin tested with WordPress 6.9 3.2.3
- — Version 3.2.2 Improve Divi 5 popup HTML render 3.2.2
Languages
via translate.wordpress.orgTranslated into 22 languages, 21 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Popups for Divi when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A quick and easy way to create Popup layers inside the Divi Visual Builder!"
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Divi.
- ! Headings and lists 0 headings and 7 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,882 characters of description.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-08-02 90K+ → 100K+ up after 186 days in tier
- 2023-01-28 80K+ → 90K+ up after 116 days in tier
- 2022-10-04 70K+ → 80K+ up after 180 days in tier
- 2022-04-07 60K+ → 70K+ up after 133 days in tier
- 2021-11-25 50K+ → 60K+ up after 100 days in tier
- 2021-08-17 40K+ → 50K+ up after 168 days in tier
- 2021-03-02 30K+ → 40K+ up after 61 days in tier
- 2020-12-31 20K+ → 30K+ up after 233 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B - T Themify Popup 8K+ installs · 4.4★ · 2 shared tags A
-
HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Popups for Divi into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popups-for-divi" width="480" height="300" style="border:0" loading="lazy" title="Popups for Divi — Plugin Pulse"></iframe> Popups for Divi: 100K+ active installs, 4.8★ (442 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/popups-for-divi
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.