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wp.org search vs our merit ranking: “custom post expire”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post expire”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Post Expire shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor places #11 on merit, 4.9★ from 2052 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #2 3 Post Views Counter 100K+ · 4.9★ (1238) wp.org #3 ↑2 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #5 ↓2 1 too low 5 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #4 ↓1 1 too high 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #7 ↓11 1 too low 7 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #8 1 too low 8 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #9 ↑2 1 too low 9 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #11 ↑4 2 too low 10 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #13 ↓2 3 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #16 ↓1 5 too low 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #12 13 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #21 ↓3 8 too low 14 WebberZone Top 10 — Popular Posts 10K+ · 4.6★ (102) wp.org #14 15 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #17 2 too low 16 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #20 ↓4 4 too low 17 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #24 7 too low 18 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #23 ↓3 5 too low 19 Code Snippets 1M+ · 4.7★ (510) wp.org #19 20 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #22 2 too low 21 Pay For Post with WooCommerce 1K+ · 4.7★ (53) wp.org #18 ↓4 3 too high 22 Multiple Post Passwords 2K+ · 5.0★ (11) wp.org #10 12 too high 23 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #15 8 too high 24 Auto Post Expire 1K+ · 5.0★ (1) wp.org #6 ↑1 18 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.