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wp.org search vs our merit ranking: “custom post template”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post template”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Field Template shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 30K+ installs carry it up the search order; its 4.0★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 ↑2 2 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #2 ↓1 3 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #3 ↓1 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 ↑2 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 ↑1 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #9 ↓1 2 too low 8 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #10 ↓1 2 too low 9 Post Types Order 600K+ · 4.5★ (296) wp.org #7 ↓3 2 too high 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #12 ↑1 2 too low 11 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #13 ↑1 2 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #15 3 too low 13 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 ↓2 1 too low 14 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #17 ↓1 3 too low 15 Post Views Counter 100K+ · 4.9★ (1238) wp.org #21 6 too low 16 Custom Post Type Permalinks 200K+ · 4.8★ (71) wp.org #11 5 too high 17 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #16 ↑4 1 too high 18 Custom Field Template 30K+ · 4.0★ (24) wp.org #8 ↑2 10 too high 19 Content Blocks (Custom Post Widget) 10K+ · 4.9★ (80) wp.org #19 20 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #20 21 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #22 1 too low 22 Real Custom Post Order: Create a custom order for your content 8K+ · 4.8★ (42) wp.org #18 ↓1 4 too high 23 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #24 ↓1 1 too low 24 Custom Post Type Maker 6K+ · 4.7★ (18) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.