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wp.org search vs our merit ranking: “custom post types bubble”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post types bubble”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GreetPlayer – Video Player, Video Bubble, Audio Player & Lead Capture shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Maps Widget for Google Maps places #12 on merit, 4.6★ from 512 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #2 1 too low 2 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #3 1 too low 3 Bubble Menu – Floating Button Menu with Sticky Navigation 1K+ · 4.2★ (9) wp.org #1 2 too high 4 Comments – wpDiscuz 60K+ · 4.7★ (581) wp.org #7 3 too low 5 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #8 3 too low 6 EmbedPress 100K+ · 4.8★ (307) wp.org #9 ↑2 3 too low 7 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #14 ↑4 7 too low 8 CodePeople Post Map for Google Maps 3K+ · 4.2★ (31) wp.org #5 3 too high 9 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #12 ↑7 3 too low 10 Visualizer – Tables & Charts Manager with Built-in AI Generator 20K+ · 4.4★ (225) wp.org #15 ↓1 5 too low 11 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #17 ↑7 6 too low 12 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #21 ↑1 9 too low 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #24 11 too low 14 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #18 ↓2 4 too low 15 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #23 ↓8 8 too low 16 Advanced Post Manager 4K+ · 3.5★ (11) wp.org #6 10 too high 17 P Post Comments as bbPress Topics 200+ · 4.3★ (18) wp.org #13 ↓4 4 too high 18 WP-ShowHide 9K+ · 4.2★ (43) wp.org #20 ↑1 2 too low 19 GreetPlayer – Video Player, Video Bubble, Audio Player & Lead Capture 100+ · 5.0★ (2) wp.org #4 15 too high 20 ChatHelp – Click to Chat Button, Chat to Order for WooCommerce & Floating Chat Form 2K+ · 4.4★ (9) wp.org #16 ↓3 4 too high 21 Ultimate Floating Widgets – Make popup sidebars 3K+ · 4.9★ (14) wp.org #22 ↑1 1 too low 22 Ultimate Cursor – Interactive and Animated Custom Cursor and Background Effects Toolkit 3K+ · 4.5★ (4) wp.org #10 12 too high 23 Hyve Lite – AI Chatbot Trained on WordPress Posts, Pages, Products & More with ChatGPT 7K+ · 4.3★ (6) wp.org #19 ↑1 4 too high 24 Microposts – Microblogging post type 90+ · 5.0★ (2) wp.org #11 ↑1 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.